They Sent It

The ATO won't like this email.

I'm going to need you to forget you saw this.

Ruby OliveWednesday, May 13, 2026 at 9:45 PM EasternKlaviyo
Ruby OliveThe ATO won't like this email.
Subject
The ATO won't like this email.
Preview text
I'm going to need you to forget you saw this.
From
happymail@rubyolive.com
Sent
Wed May 13, 2026, 9:45 PM ET
Sent to
Australia (rubyolive.com.au)
Size
65 KB
Images
15
Links
18, 9 of them buttons
Subject length
30 characters

Against Ruby Olive's usual

Sent in its busiest hour, 9 PM, which holds 15% of its emails. The subject is 30 characters; its average is 33.

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