NEW IN: The Armada Backpack

Preview text: Built to carry. Designed to Perform.

Salt MafiaWednesday, Jul 29, 2026 at 6:00 PM EasternKlaviyo
Salt MafiaNEW IN: The Armada Backpack
Subject
NEW IN: The Armada Backpack
Preview text
Built to carry. Designed to Perform.
From
info@saltmafiagear.com
Sent
Wed Jul 29, 2026, 6:00 PM ET
Size
45 KB
Images
14
Links
14, 1 of them buttons
Subject length
27 characters

Against Salt Mafia's usual

Sent in its busiest hour, 6 PM, which holds 50% of its emails. The subject is 27 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Salt Mafia <[email protected]>
Subject
NEW IN: The Armada Backpack
Date
Wed, 29 Jul 2026 22:00:48 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.saltmafiagear.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.saltmafiagear.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-49.kmta.shared.klaviyomail.com [170.203.28.49] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 2, 2026 10:45 AMDon't Miss 20% OFF All Curved Hats
Jul 31, 2026 1:00 PM20% OFF ALL Curved/6-curved starts NOW!
Jul 30, 2026 5:30 PMEnds Tonight: 25% OFF 5-Panel Flat Hats
Jul 29, 2026 6:00 PMNEW IN: The Armada Backpack (this email)
Jul 27, 2026 6:02 PMNew Sunglasses Just Landed! 😎
Jul 25, 2026 10:01 AMThe Last-Minute Summer Gear Checklist
Jul 23, 2026 6:02 PMSelling Fast: Standard Flats Are Still 25% OFF

More from Salt Mafia

All Salt Mafia emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.