The Blackout 2.0 is BACK

Preview text: Restocked in all styles - don't miss it.

Salt MafiaSaturday, Jul 18, 2026 at 6:00 PM EasternKlaviyo
Salt MafiaThe Blackout 2.0 is BACK
Subject
The Blackout 2.0 is BACK
Preview text
Restocked in all styles - don't miss it.
From
info@saltmafiagear.com
Sent
Sat Jul 18, 2026, 6:00 PM ET
Size
43 KB
Images
14
Links
14, 2 of them buttons
Subject length
24 characters

Against Salt Mafia's usual

Sent in its busiest hour, 6 PM, which holds 50% of its emails. The subject is 24 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Salt Mafia <[email protected]>
Subject
The Blackout 2.0 is BACK
Date
Sat, 18 Jul 2026 22:00:49 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.saltmafiagear.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.saltmafiagear.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-7.kmta.shared.klaviyomail.com [170.203.20.7] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jul 25, 2026 10:01 AMThe Last-Minute Summer Gear Checklist
Jul 23, 2026 6:02 PMSelling Fast: Standard Flats Are Still 25% OFF
Jul 20, 2026 6:01 PM25% OFF All 5-Panel Flat Hats Starts Now
Jul 18, 2026 6:00 PMThe Blackout 2.0 is BACK (this email)
Jul 17, 2026 1:36 PM50% OFF ALL Flexwaves?
Jul 15, 2026 6:00 PMWelcome to Paradise 🌴
Jul 14, 2026 6:01 PMNew Drop Alert! Meet The Riptide 🌊

More from Salt Mafia

All Salt Mafia emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.