Don't be Basic.

Preview text: Our selection of elevated essentials.

Salt MurphyFriday, Sep 11, 2026 at 2:01 AM EasternKlaviyo
Salt MurphyDon't be Basic.
Subject
Don't be Basic.
Preview text
Our selection of elevated essentials.
From
info@saltmurphy.com
Sent
Fri Sep 11, 2026, 2:01 AM ET
Size
57 KB
Images
13
Links
35, 7 of them buttons
Subject length
15 characters

Against Salt Murphy's usual

Sent in its busiest hour, 2 AM, which holds 60% of its emails. The subject is 15 characters; its average is 24.

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Sent just before and after

Sep 18, 2026 2:30 AMBACK IN STOCK: tailoring staples.
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Sep 11, 2026 2:01 AMDon't be Basic. (this email)
Sep 10, 2026 2:00 AMThe Art of Layering.
Sep 8, 2026 2:01 AMOur AW26 collection is about leather.
Sep 6, 2026 4:06 AMNEW IN: Tailoring this fall.

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