They Sent It

100,000 people made the switch 🧂

4.7 stars. Here's why

SALTEFriday, Aug 28, 2026 at 2:46 PM EasternKlaviyo
SALTE100,000 people made the switch 🧂
Subject
100,000 people made the switch 🧂
Preview text
4.7 stars. Here's why
From
hey@drinksalte.com
Brand
SALTE
Sent
Fri Aug 28, 2026, 2:46 PM ET
Sent to
Belgium (drinksalte.be), Denmark (drinksalte.dk), Norway (drinksalte.no), United Kingdom (drinksalte.uk)
Size
55 KB
Images
10
Links
17, 4 of them buttons
Subject length
32 characters

Against SALTE's usual

Sent in the 2 PM hour, which holds 13% of its emails; 13% arrive in the 10 AM hour. The subject is 32 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
SALTE <[email protected]>
Subject
100,000 people made the switch 🧂
Date
Fri, 28 Aug 2026 18:46:23 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.drinksalte.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.drinksalte.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 4, 2026 12:33 PMStill thinking about it? 💧
Sep 4, 2026 10:34 AMHappy Friday. Prep for the weekend ⚡🌞
Aug 31, 2026 10:01 AMEnd-of-summer slump? Here is how to reset 💧
Aug 28, 2026 2:46 PM100,000 people made the switch 🧂 (this email)
Aug 27, 2026 1:16 PMStill thinking about it? 💧
Aug 27, 2026 10:30 AMWater's good. SALT(E)'s smarter 🧂
Aug 26, 2026 2:46 PM100,000 people made the switch 🧂

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