
Sanity emails
Sanity sends about 8 emails a week through Klaviyo, most often on Thursday around 8 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 8
- Busiest send time
- Thursdays at 8pm ET
- Last sent
- Today · Nov 1
- Tracked since
- Mar 2026
- Emails collected
- 277
- Website popularity
- Top 500,000 sites
Recent emails
Nov 1, 2026 3:02 PM
New Movies & TV Just Dropped!
Oct 31, 2026 7:30 PM
Christmas 2026: The Hottest Pre-Orders
Oct 31, 2026 8:00 AM
Your Christmas Shopping Made Easy
Oct 30, 2026 2:01 AM
Top 50 Books This Week at Sanity
Oct 29, 2026 7:30 PM
New Music & Preorders at Sanity
Oct 27, 2026 7:30 PM
From the Night Court to Stars Hollow
Recent subject lines
All subject linesSubject lines average 36 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Nov 1, 2026 3:02 PM | New Movies & TV Just Dropped! | New Hallmark Movies Out Now! | |
| Oct 31, 2026 7:30 PM | Christmas 2026: The Hottest Pre-Orders | 2 Months Until Christmas! Your Gift Guide Is Here | |
| Oct 31, 2026 8:00 AM | Your Christmas Shopping Made Easy | The Ultimate Christmas Gift Guide is here! | |
| Oct 30, 2026 2:01 AM | Top 50 Books This Week at Sanity | Shop Christmas Books Now! | |
| Oct 29, 2026 7:30 PM | New Music & Preorders at Sanity | Michael Jackson Thriller Cassette Out Now! | |
| Oct 27, 2026 7:30 PM | From the Night Court to Stars Hollow | Find your next escape among this week’s new and upcoming books. | |
| Oct 27, 2026 4:30 AM | Last chance: Arrow Video collector favourites | Cult classics, horror essentials and 4K upgrades—make your final sale picks. | |
| Oct 25, 2026 7:31 PM | New Movies & TV Just Dropped! | Arrow On Sale + $4 and Under New Titles Added |
Archive
View full archiveOctober 2026 44 emails
View allChristmas 2026: The Hottest Pre-Orders
Oct 31, 2026 7:30 PM
Your Christmas Shopping Made Easy
Oct 31, 2026 8:00 AM
Top 50 Books This Week at Sanity
Oct 30, 2026 2:01 AM
New Music & Preorders at Sanity
Oct 29, 2026 7:30 PM
From the Night Court to Stars Hollow
Oct 27, 2026 7:30 PM
Last chance: Arrow Video collector favourites
Oct 27, 2026 4:30 AM
Oct 25, 2026 7:31 PM
Christmas 2026: The Hottest Pre-Orders
Oct 25, 2026 8:01 AM
Oct 24, 2026 4:45 AM
Your All-Time Faves, Now Smaller!
Oct 23, 2026 3:30 AM
New Music & Preorders at Sanity
Oct 22, 2026 7:03 PM
Top 50 Books This Week at Sanity
Oct 22, 2026 4:00 PM
When Sanity sends
24% of its emails arrive in the 8 PM hour, with a second, smaller wave around 5 AM. Thursdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 4 | 1 | 0 |
| Tue | 1 | 1 | 0 | 0 | 3 | 8 | 5 | 5 | 1 | 3 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 6 | 4 | 1 | 0 |
| Wed | 1 | 0 | 0 | 0 | 2 | 7 | 3 | 5 | 0 | 4 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 5 | 8 | 2 | 4 | 0 |
| Thu | 0 | 0 | 1 | 0 | 1 | 7 | 0 | 3 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 5 | 0 | 7 | 26 | 1 | 3 | 2 |
| Fri | 1 | 2 | 2 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 | 0 | 3 | 0 |
| Sat | 0 | 1 | 0 | 0 | 4 | 8 | 5 | 4 | 3 | 4 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 0 |
| Sun | 1 | 0 | 0 | 3 | 2 | 3 | 4 | 3 | 2 | 11 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 5 | 20 | 2 | 2 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 1 | 1 | 1 | 0 | 1 | 0 | 1 |
| 1a | 1 | 1 | 0 | 0 | 2 | 1 | 0 |
| 2a | 0 | 0 | 0 | 1 | 2 | 0 | 0 |
| 3a | 1 | 0 | 0 | 0 | 3 | 0 | 3 |
| 4a | 0 | 3 | 2 | 1 | 0 | 4 | 2 |
| 5a | 1 | 8 | 7 | 7 | 2 | 8 | 3 |
| 6a | 0 | 5 | 3 | 0 | 0 | 5 | 4 |
| 7a | 2 | 5 | 5 | 3 | 0 | 4 | 3 |
| 8a | 1 | 1 | 0 | 1 | 0 | 3 | 2 |
| 9a | 0 | 3 | 4 | 2 | 0 | 4 | 11 |
| 10a | 0 | 0 | 1 | 0 | 0 | 1 | 0 |
| 11a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 1p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 1 | 1 | 0 | 0 | 0 | 1 | 1 |
| 4p | 0 | 1 | 1 | 3 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 5 | 1 | 1 | 0 |
| 6p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 7p | 0 | 1 | 5 | 7 | 0 | 2 | 5 |
| 8p | 2 | 6 | 8 | 26 | 4 | 1 | 20 |
| 9p | 4 | 4 | 2 | 1 | 0 | 0 | 2 |
| 10p | 1 | 1 | 4 | 3 | 3 | 0 | 2 |
| 11p | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
FewerMore(busiest cell: 26 emails)
Based on 277 emails received from Mar 16 to Nov 1, 2026. Times in US Eastern. How we collect · When all brands send
How often Sanity sends
Complete months have run between 32 and 44 emails.
- Busiest month
- Oct 2026, 44
- Quietest month
- Apr 2026, 32
- Busiest day
- Thursday, 62
- Quietest day
- Monday, 15
About Sanity
- ESP
- Klaviyo
- Website popularity (CrUX)
- Top 500,000 sites
- Tracked since
- Mar 2026
- Emails collected
- 277
- Emails a week
- about 8
- Last sent
- Nov 1, 2026
- Sends from
- welcome@
sanity.com.au - Subject length
- 36 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
| Klaviyo | Top 500,000 sites | about 8 | Friday | Oct 31, 2026 | Klaviyo · about 8 a week · busiest Friday · last sent Oct 31, 2026 | ||
| Klaviyo | about 8 | Thursday | Nov 1, 2026 | Klaviyo · about 8 a week · busiest Thursday · last sent Nov 1, 2026 | |||
| Klaviyo | about 8 | Wednesday | Nov 1, 2026 | Klaviyo · about 8 a week · busiest Wednesday · last sent Nov 1, 2026 |












