Second Summer emails
Second Summer sends about 3 emails a week through Klaviyo, most often on Thursday around 7 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 3
- Busiest send time
- Thursdays at 7am ET
- Last sent
- 2 days ago · Oct 28
- Tracked since
- Mar 2026
- Emails collected
- 84
Recent emails
Oct 28, 2026 8:57 AM
Further Markdowns
Oct 27, 2026 7:12 AM
The Yves Uro Jumpsuit, Now in Wine Red
Oct 26, 2026 7:47 AM
The Statement Jacket
Oct 25, 2026 12:49 AM
The Final Edit | Last Remaining Pieces
Oct 21, 2026 9:39 AM
Your Exclusive Pre-Order Is Now Open
Oct 18, 2026 2:35 AM
Make a Splash 💦
Recent subject lines
All subject linesSubject lines average 26 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 28, 2026 8:57 AM | Further Markdowns | Extra 10% off Sale - Last Remaining Sizes | |
| Oct 27, 2026 7:12 AM | The Yves Uro Jumpsuit, Now in Wine Red | Our iconic Yves Uro Jumpsuit returns in Wine Red. Pre-order now. | |
| Oct 26, 2026 7:47 AM | The Statement Jacket | Paloma in Quartz Pink has landed. Available to ship now | |
| Oct 25, 2026 12:49 AM | The Final Edit | Last Remaining Pieces | The end-of-sale continues. Last remaining styles, now further reduced. | |
| Oct 21, 2026 9:39 AM | Your Exclusive Pre-Order Is Now Open | The Paloma Jacket & Yves Uro Jumpsuit return in luxurious wool and mulberry silk. Secure… | |
| Oct 18, 2026 2:35 AM | Make a Splash 💦 | The return of your forever swimwear | |
| Oct 16, 2026 3:15 AM | Seen in Second Summer 🐚 | Simona in pink | |
| Oct 15, 2026 3:58 AM | 🐚 Still on your mind? | One last look at the piece you were considering |
Archive
View full archiveOctober 2026 11 emails
View allOct 16, 2026 3:15 AM
Oct 15, 2026 3:58 AM
Oct 14, 2026 7:57 AM
Oct 14, 2026 12:30 AM
Oct 2, 2026 4:28 AM
September 2026 8 emails
View allSep 29, 2026 12:36 AM
Sep 24, 2026 4:47 AM
Already becoming a favourite - shop IN BETWEEN while your size is still available
Sep 22, 2026 11:17 AM
Sep 20, 2026 11:18 AM
How to Wear Second Summer: The Curve Edit
Sep 9, 2026 4:03 AM
Sold out here. Still at Selfridges.
Sep 7, 2026 11:54 PM
Sep 5, 2026 5:13 PM
IN BETWEEN is now available in the UAE
Sep 2, 2026 8:20 AM
When Second Summer sends
14% of its emails arrive in the 7 AM hour. Thursdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 1 | 0 | 0 | 0 | 1 | 2 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 2 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| Tue | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 1 | 1 | 1 | 0 | 2 | 2 | 0 | 2 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 1 | 1 | 2 | 0 | 3 | 0 | 0 | 0 | 5 | 0 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 1 | 0 | 3 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 1a | 1 | 1 | 1 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 1 | 0 | 1 | 0 | 3 |
| 3a | 0 | 1 | 0 | 1 | 1 | 0 | 1 |
| 4a | 0 | 1 | 2 | 1 | 1 | 2 | 1 |
| 5a | 1 | 1 | 2 | 2 | 1 | 0 | 1 |
| 6a | 2 | 1 | 0 | 0 | 0 | 0 | 0 |
| 7a | 1 | 1 | 2 | 3 | 1 | 4 | 0 |
| 8a | 1 | 1 | 3 | 0 | 1 | 0 | 0 |
| 9a | 0 | 0 | 1 | 0 | 1 | 0 | 0 |
| 10a | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| 11a | 0 | 1 | 0 | 5 | 0 | 0 | 1 |
| 12p | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| 1p | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 2 | 1 | 0 | 2 | 0 | 0 | 0 |
| 3p | 0 | 1 | 1 | 2 | 1 | 1 | 0 |
| 4p | 3 | 0 | 0 | 1 | 0 | 0 | 0 |
| 5p | 0 | 1 | 0 | 0 | 0 | 1 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 5 emails)
Based on 84 emails received from Mar 18 to Oct 28, 2026. Times in US Eastern. How we collect · When all brands send
How often Second Summer sends
Complete months have run between 8 and 15 emails.
- Busiest month
- Aug 2026, 15
- Quietest month
- Sep 2026, 8
- Busiest day
- Thursday, 17
- Quietest day
- Saturday, 8
About Second Summer
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 84
- Emails a week
- about 3
- Last sent
- Oct 28, 2026
- Sends from
- hello@
secondsummerlabel.com - Subject length
- 26 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 1791 Gunleather1791gunleather.com · Top 1 million sites | Klaviyo | Top 1 million sites | about 3 | Friday | Oct 27, 2026 | Klaviyo · about 3 a week · busiest Friday · last sent Oct 27, 2026 | |
 361 Sport361sport.com · Top 100,000 sites | Klaviyo | Top 100,000 sites | about 3 | Saturday | Oct 28, 2026 | Klaviyo · about 3 a week · busiest Saturday · last sent Oct 28, 2026 | |
 110 Supps110supps.com | Klaviyo | about 3 | Monday | Oct 14, 2026 | Klaviyo · about 3 a week · busiest Monday · last sent Oct 14, 2026 |
