Serendipity Australia subject lines
54 subject lines averaging 44 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 4, 2026 2:03 PM | SHOP YOUR EARLY BLACK FRIDAY MATCHA🍵 | 37 | A closer look at the sale selection, plus a little surprise for qualifying orders. use… | Nov 4, 2026 2:03 PM · 37 characters. A closer look at the sale selection, plus a little surprise for qualifying orders. use… | |
| Nov 1, 2026 5:45 AM | Black Friday came early. Your code is inside 🍵 | 47 | Shop before the official Black Friday launch, plus exclusive gifts while stocks last | Nov 1, 2026 5:45 AM · 47 characters. Shop before the official Black Friday launch, plus exclusive gifts while stocks last | |
| Oct 29, 2026 11:30 AM | Your matcha latte’s sweet spot 💚🍵 | 34 | Meet sweetened matcha made for milk. Plus, a fresh batch of Aoarashi has just arrived. | Oct 29, 2026 11:30 AM · 34 characters. Meet sweetened matcha made for milk. Plus, a fresh batch of Aoarashi has just arrived. | |
| Oct 28, 2026 1:35 PM | ps. first order perks are waiting at checkout 🍵 | 48 | Your checkout’s still saved — finish in 10 seconds. | Oct 28, 2026 1:35 PM · 48 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Oct 27, 2026 5:37 AM | You left something matcha-worthy behind🍵 | 41 | Your checkout’s still saved — finish in 10 seconds. | Oct 27, 2026 5:37 AM · 41 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Oct 26, 2026 5:01 PM | MATCHA FIRST, EVERYTHING ELSE AFTER🍵 | 37 | There are only a few days left to shop this month’s selected matcha with 10% off using… | Oct 26, 2026 5:01 PM · 37 characters. There are only a few days left to shop this month’s selected matcha with 10% off using… | |
| Oct 22, 2026 2:00 PM | Melon, mochi & a little Hikari 🍈🍵 | 34 | A melon matcha latte from Noey’s home matcha station. Here’s how to make it | Oct 22, 2026 2:00 PM · 34 characters. A melon matcha latte from Noey’s home matcha station. Here’s how to make it | |
| Oct 19, 2026 5:00 PM | Marukyu Koyamaen: pre-order with 5% off🍵 | 41 | Selected pre-orders are automatically 5% off. In-stock matcha ready to ship this week | Oct 19, 2026 5:00 PM · 41 characters. Selected pre-orders are automatically 5% off. In-stock matcha ready to ship this week | |
| Oct 15, 2026 2:02 PM | We’re putting pumpkin spice in our matcha🍵 | 43 | Make it at home, plus meet your new October gift | Oct 15, 2026 2:02 PM · 43 characters. Make it at home, plus meet your new October gift | |
| Oct 14, 2026 5:01 PM | Did your favourite make the list? | 33 | A few favourites from your matcha orders last week | Oct 14, 2026 5:01 PM · 33 characters. A few favourites from your matcha orders last week | |
| Oct 12, 2026 5:01 PM | These matchas have been getting some love lately 🍵 | 51 | A few favourites from your matcha orders last week | Oct 12, 2026 5:01 PM · 51 characters. A few favourites from your matcha orders last week | |
| Oct 5, 2026 5:03 PM | A fresh October update from Serendipity Matcha | 46 | New monthly specials, plus Ishimoto is back in stock | Oct 5, 2026 5:03 PM · 46 characters. New monthly specials, plus Ishimoto is back in stock | |
| Oct 2, 2026 6:01 AM | Sydney — come meet us tomorrow 🍵 | 35 | Drawn to Matcha is happening tomorrow. Pop in, chat matcha and enjoy an in-person-only… | Oct 2, 2026 6:01 AM · 35 characters. Drawn to Matcha is happening tomorrow. Pop in, chat matcha and enjoy an in-person-only… | |
| Sep 28, 2026 6:03 PM | Something we’re proud to share👀🍵 | 33 | A new tea-house relationship, plus a little Sydney note for this Saturday | Sep 28, 2026 6:03 PM · 33 characters. A new tea-house relationship, plus a little Sydney note for this Saturday | |
| Sep 23, 2026 6:00 PM | Your matcha habits are showing… | 32 | Last week’s favourites, one sold-out tea house + tell us what you want next | Sep 23, 2026 6:00 PM · 32 characters. Last week’s favourites, one sold-out tea house + tell us what you want next | |
| Sep 21, 2026 6:02 PM | We found out what kind of matcha drinkers you are 👀🍵 | 52 | Last week’s favourites, one sold-out tea house + tell us what you want next | Sep 21, 2026 6:02 PM · 52 characters. Last week’s favourites, one sold-out tea house + tell us what you want next | |
| Sep 19, 2026 8:30 PM | Yamamasa Koyamaen is back 🍵 Fresh stock has arrived | 53 | Newly arrived Yamamasa Koyamaen, with May 2027 best-before dates + an official packaging… | Sep 19, 2026 8:30 PM · 53 characters. Newly arrived Yamamasa Koyamaen, with May 2027 best-before dates + an official packaging… | |
| Sep 18, 2026 6:01 AM | Taste the Differences in Aoi Seicha! | 36 | A fresh new batch of Nishio matcha, now at Serendipity Australia. | Sep 18, 2026 6:01 AM · 36 characters. A fresh new batch of Nishio matcha, now at Serendipity Australia. | |
| Sep 16, 2026 6:02 AM | Aoi Seicha has arrived from Japan🍵 | 35 | A fresh new batch of Nishio matcha, now at Serendipity Australia. | Sep 16, 2026 6:02 AM · 35 characters. A fresh new batch of Nishio matcha, now at Serendipity Australia. | |
| Sep 10, 2026 6:00 AM | SEREN’s next matcha gathering is here 🍵 with a little more sparkle ✨ | 71 | Create your own matcha glass, explore the SEREN collection and take home something… | Sep 10, 2026 6:00 AM · 71 characters. Create your own matcha glass, explore the SEREN collection and take home something… | |
| Sep 7, 2026 6:00 PM | Just landed from Japan: Ishimoto Kawaguchiken🍵 | 47 | Discover Ishimoto Kawaguchiken while the full collection is still available | Sep 7, 2026 6:00 PM · 47 characters. Discover Ishimoto Kawaguchiken while the full collection is still available | |
| Sep 4, 2026 4:10 PM | ps. first order perks are waiting at checkout 🍵 | 48 | Your checkout’s still saved — finish in 10 seconds. | Sep 4, 2026 4:10 PM · 48 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Sep 3, 2026 6:01 AM | Finally, it’s a “-tember” month 🍵 | 34 | Use code SEP10 for 10% off selected matcha this September | Sep 3, 2026 6:01 AM · 34 characters. Use code SEP10 for 10% off selected matcha this September | |
| Aug 31, 2026 6:01 PM | Not to gatekeep, but this matcha brand is a gem🍵 | 49 | Made for matcha people, by matcha people. Use code: SEREN10 for 10% off all Seren Products | Aug 31, 2026 6:01 PM · 49 characters. Made for matcha people, by matcha people. Use code: SEREN10 for 10% off all Seren Products | |
| Aug 27, 2026 6:01 AM | MATCHA VOCABULARY 101 :The words you see in matcha reviews🍵 | 59 | Umami, body, astringency, finish… consider this your matcha tasting cheat sheet | Aug 27, 2026 6:01 AM · 59 characters. Umami, body, astringency, finish… consider this your matcha tasting cheat sheet | |
| Aug 25, 2026 2:01 AM | A few days left to win this matcha haul 🍵 😭🍵 | 44 | SEREN is one!! everybody stay calm 😭 and incoming to the matcha shelf | Aug 25, 2026 2:01 AM · 44 characters. SEREN is one!! everybody stay calm 😭 and incoming to the matcha shelf | |
| Aug 16, 2026 7:01 AM | LESS THAN 3 HOURS LEFT ⏳🍵 | 26 | Our Afterpay Sale ends TONIGHT at midnight. use code: AFTERPAY | Aug 16, 2026 7:01 AM · 26 characters. Our Afterpay Sale ends TONIGHT at midnight. use code: AFTERPAY | |
| Aug 15, 2026 8:30 PM | FINAL HOURS: Afterpay Sale ends tonight🍵 | 41 | Some favourites are already running low, and once the sale ends tonight. use code… | Aug 15, 2026 8:30 PM · 41 characters. Some favourites are already running low, and once the sale ends tonight. use code… | |
| Aug 14, 2026 2:30 AM | Okay… you guys are clearing us out 🍵 | 37 | Your matcha restock might be calling. 15% off sitewide + matcha tools on us when you spend… | Aug 14, 2026 2:30 AM · 37 characters. Your matcha restock might be calling. 15% off sitewide + matcha tools on us when you spend… | |
| Aug 12, 2026 6:00 PM | Afterpay Day is LIVE: 15% off + free matcha tools🍵 | 51 | From everyday favourites to the tins worth saving for, use code AFTERPAY for 15% off… | Aug 12, 2026 6:00 PM · 51 characters. From everyday favourites to the tins worth saving for, use code AFTERPAY for 15% off… | |
| Aug 6, 2026 6:00 AM | Plot twist: “ceremonial grade” is not an official Japanese certification🍵 | 76 | One of the most popular latte matcha choices among our matcha lovers is Marukyu Koyamaen… | Aug 6, 2026 6:00 AM · 76 characters. One of the most popular latte matcha choices among our matcha lovers is Marukyu Koyamaen… | |
| Aug 3, 2026 6:07 PM | A fresh month deserves fresh matcha 👀🍵 | 39 | But if you're shopping our August Matcha specials... use code: AUG10 | Aug 3, 2026 6:07 PM · 39 characters. But if you're shopping our August Matcha specials... use code: AUG10 | |
| Aug 2, 2026 4:58 AM | ps. first order perks are waiting at checkout 🍵 | 48 | Your checkout’s still saved — finish in 10 seconds. | Aug 2, 2026 4:58 AM · 48 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Jul 31, 2026 8:56 PM | You left something matcha-worthy behind🍵 | 41 | Your checkout’s still saved — finish in 10 seconds. | Jul 31, 2026 8:56 PM · 41 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Jul 29, 2026 6:05 PM | Your July favourites are leaving the sale🍵 | 43 | Save 10% on selected matcha and hojicha with JULY10 before FridaY | Jul 29, 2026 6:05 PM · 43 characters. Save 10% on selected matcha and hojicha with JULY10 before FridaY | |
| Jul 27, 2026 8:31 PM | seeing so many of you try Haru for the very first time was a highlight🍵 | 71 | We loved meeting so many of you last weekend | Jul 27, 2026 8:31 PM · 71 characters. We loved meeting so many of you last weekend | |
| Jul 25, 2026 8:30 PM | A little thank you from the SEREN team🍵 | 40 | We loved meeting so many of you last weekend | Jul 25, 2026 8:30 PM · 40 characters. We loved meeting so many of you last weekend | |
| Jul 24, 2026 6:00 PM | Hojicha is having a moment. Discover the roasted favourite before July Specials end | 84 | Learn the difference, find your cup, and save 10% on selected teas with JULY10 before the… | Jul 24, 2026 6:00 PM · 84 characters. Learn the difference, find your cup, and save 10% on selected teas with JULY10 before the… | |
| Jul 22, 2026 6:00 PM | Why everyone is reaching for hojicha?🍵 | 39 | Learn the difference, find your cup, and save 10% on selected teas with JULY10 before the… | Jul 22, 2026 6:00 PM · 39 characters. Learn the difference, find your cup, and save 10% on selected teas with JULY10 before the… | |
| Jul 17, 2026 7:00 PM | Today's the day. See you at Glebe? 🍵 | 37 | We're pouring Haru today at Glebe Markets. Come by, say hi, and enjoy our market-only… | Jul 17, 2026 7:00 PM · 37 characters. We're pouring Haru today at Glebe Markets. Come by, say hi, and enjoy our market-only… | |
| Jul 16, 2026 9:29 PM | You left something matcha-worthy behind🍵 | 41 | Your checkout’s still saved — finish in 10 seconds. | Jul 16, 2026 9:29 PM · 41 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Jul 15, 2026 6:00 PM | Sydney, come say hi to Seren this Saturday | 42 | Come try a Haru matcha latte, meet the Seren team and take Haru home with you | Jul 15, 2026 6:00 PM · 42 characters. Come try a Haru matcha latte, meet the Seren team and take Haru home with you | |
| Jul 13, 2026 6:01 PM | We’re finally meeting you IRL at Glebe Markets 🍵🍵 | 50 | Come try a Haru matcha latte, meet the Seren team and take Haru home with you | Jul 13, 2026 6:01 PM · 50 characters. Come try a Haru matcha latte, meet the Seren team and take Haru home with you | |
| Jul 10, 2026 6:00 AM | Yamamasa & Ippodo: A fresh blend awaits! | 40 | New this week: Yamamasa returns, Ippodo gets a new look. Free express shipping for orders… | Jul 10, 2026 6:00 AM · 40 characters. New this week: Yamamasa returns, Ippodo gets a new look. Free express shipping for orders… | |
| Jul 7, 2026 6:00 AM | Sydney, let's slow down together with SEREN MATCHA | 50 | Sydney friends, join us on 11 July for a morning of matcha, creativity and community | Jul 7, 2026 6:00 AM · 50 characters. Sydney friends, join us on 11 July for a morning of matcha, creativity and community | |
| Jul 6, 2026 6:00 PM | July Specials have arrived🍵 | 28 | Use JULY10 for 10% off selected favourites, while stocks last | Jul 6, 2026 6:00 PM · 28 characters. Use JULY10 for 10% off selected favourites, while stocks last | |
| Jul 5, 2026 6:00 AM | You're invited to sip SEREN in person 🍵 | 40 | Sydney friends, join us on 11 July for a morning of matcha, creativity and community | Jul 5, 2026 6:00 AM · 40 characters. Sydney friends, join us on 11 July for a morning of matcha, creativity and community | |
| Jul 4, 2026 7:16 PM | ps. first order perks are waiting at checkout 🍵 | 48 | Your checkout’s still saved — finish in 10 seconds. | Jul 4, 2026 7:16 PM · 48 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Jul 3, 2026 11:10 AM | You left something matcha-worthy behind🍵 | 41 | Your checkout’s still saved — finish in 10 seconds. | Jul 3, 2026 11:10 AM · 41 characters. Your checkout’s still saved — finish in 10 seconds. | |
| Jul 1, 2026 6:00 PM | OK WE'RE NOT SUPPOSED TO DO THIS🍵 | 34 | DON'T TELL ANYONE. EOFYMATCHA was supposed to be closed | Jul 1, 2026 6:00 PM · 34 characters. DON'T TELL ANYONE. EOFYMATCHA was supposed to be closed |
Based on 54 emails received from Jun 25 to Nov 4, 2026. Times in US Eastern. How we collect