We’re taking over!

Preview text: Why thousands of you love Shades 😎

Tuesday, Oct 20, 2026 at 3:08 PM EasternKlaviyo

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We’re taking over! - email from Shades by Niko

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Subject: We’re taking over!
Preview text: Why thousands of you love Shades 😎
From: hey@shadesbyniko.com
Brand: Shades by Niko
ESP: Klaviyo
Sent: Tue Oct 20, 2026, 3:08 PM ET
Size: 51 KB
Images: 18
Links: 18, 1 of them buttons
Subject length: 18 characters

Against Shades by Niko's usual

Sent in the 3 PM hour, which holds 21% of its emails; 28% arrive in the 11 AM hour. The subject is 18 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Shades by Niko <[email protected]>
Subject: We’re taking over!
Date: Tue, 20 Oct 2026 19:08:21 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.shadesbyniko.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.shadesbyniko.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 27, 2026 2:24 PM	These aren’t just any old sweets
	Oct 26, 2026 3:23 PM	You’ve clearly got good taste
	Oct 26, 2026 1:02 PM	Final week to enter the Beta Five comp ⏰
	Oct 20, 2026 3:08 PM	We’re taking over! (this email)
	Oct 18, 2026 3:08 PM	Pick a card, any card 🃏
	Oct 16, 2026 3:06 PM	Niko’s personal fave flavour!
	Oct 15, 2026 3:03 PM	You in the WhatsApp yet?