They Sent It

Three fragrances for £25. Here’s the maths.

First month free, then £12.50 for two required months. No mystery maths.

Shay & BlueFriday, Aug 28, 2026 at 2:45 AM EasternKlaviyo
Shay & BlueThree fragrances for £25. Here’s the maths.
Subject
Three fragrances for £25. Here’s the maths.
Preview text
First month free, then £12.50 for two required months. No mystery maths.
From
help@shayandblue.com
Sent
Fri Aug 28, 2026, 2:45 AM ET
Size
52 KB
Images
4
Links
10, 5 of them buttons
Subject length
43 characters

Against Shay & Blue's usual

Sent in the 2 AM hour, which holds 3% of its emails; 21% arrive in the 12 PM hour. The subject is 43 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Shay & Blue <[email protected]>
Subject
Three fragrances for £25. Here’s the maths.
Date
Fri, 28 Aug 2026 06:45:12 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.shayandblue.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.shayandblue.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Sep 17, 2026 7:01 AMFashion Week offer: 4 fragrances for £45 👀
Sep 15, 2026 1:08 PMWhat are you wearing? 👀
Sep 1, 2026 12:31 PMScentBuzz: can fragrance put your brain on holiday?
Aug 28, 2026 2:45 AMThree fragrances for £25. Here’s the maths. (this email)
Aug 25, 2026 12:30 PMThis week: your first £25 fragrance is FREE
Aug 21, 2026 3:01 AM60% off: meet the Late Summer Stack
Aug 19, 2026 3:00 AMAutomatic reply: currently on island time 🌴

More from Shay & Blue

All Shay & Blue emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.