They Sent It

OTTO PANTS ARE BACK! 🚨

Back in Black + NEW Olive! ✨

Shine OnThursday, Aug 20, 2026 at 2:01 PM EasternKlaviyo
Shine OnOTTO PANTS ARE BACK! 🚨
Subject
OTTO PANTS ARE BACK! 🚨
Preview text
Back in Black + NEW Olive! ✨
From
hello@shineon.co.nz
Sent
Thu Aug 20, 2026, 2:01 PM ET
Size
64 KB
Images
21
Links
23, 4 of them buttons
Subject length
23 characters

Against Shine On's usual

Sent in its busiest hour, 2 PM, which holds 63% of its emails. The subject is 23 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Shine On <[email protected]>
Subject
OTTO PANTS ARE BACK! 🚨
Date
Thu, 20 Aug 2026 18:01:20 +0000 (UTC)
Message-ID domain
geopod-ismtpd-67
Return-Path domain
send.shineon.co.nz
DKIM signature
d=shineon.co.nz s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. by recvd-…-xd44z with SMTP
  2. from (unnamed) by geopod-ismtpd-67 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 23, 2026 2:02 PMYOUR FAVE TEES, 2 FOR $70! 👚🤩
Aug 22, 2026 2:02 PMNEW RAGLAN HAS LANDED! ✨
Aug 21, 2026 2:03 PMNew All About Eve just landed 👀💛
Aug 20, 2026 2:01 PMOTTO PANTS ARE BACK! 🚨 (this email)
Aug 19, 2026 2:00 PMKNITWEAR $80 & UNDER! ✨
Aug 18, 2026 2:03 PMThe Betty Basics drop we’re loving 🍫💚
Aug 17, 2026 2:00 PMCherry good 🍒 Meet your new denim favourites

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