Winter starts now ❄️

Preview text: The new season launch you’ve been waiting for

Shine OnTuesday, May 12, 2026 at 2:01 PM EasternKlaviyo
Shine OnWinter starts now ❄️
Subject
Winter starts now ❄️
Preview text
The new season launch you’ve been waiting for
From
hello@shineon.co.nz
Sent
Tue May 12, 2026, 2:01 PM ET
Size
71 KB
Images
24
Links
26, 4 of them buttons
Subject length
20 characters

Against Shine On's usual

Sent in its busiest hour, 2 PM, which holds 63% of its emails. The subject is 20 characters; its average is 31.

Report this email

Sent just before and after

May 15, 2026 12:30 AM$50 off these BEAUTIFUL BAGS
May 14, 2026 2:01 PM25% off Alpine Merino Blend ❄️
May 13, 2026 2:01 PMNew Avya has arrived
May 12, 2026 2:01 PMWinter starts now ❄️ (this email)
May 11, 2026 10:30 PMTreat Yourself: $50 Rebel Club Crew!
May 11, 2026 2:01 PMThe Nara Pants are THAT pair 👀
May 10, 2026 2:01 PMNew Betty Basics just dropped 👀

More from Shine On

All Shine On emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.