First Mom. Now Grandma.

Preview text: ShinyCustom 96 It came in a coffee mug, at Sunday dinner.

ShinyCustomSunday, Oct 4, 2026 at 10:02 AM EasternKlaviyo
ShinyCustomFirst Mom. Now Grandma.
Subject
First Mom. Now Grandma.
Preview text
ShinyCustom 96 It came in a coffee mug, at Sunday dinner.
From
cs@shinycustom.com
Sent
Sun Oct 4, 2026, 10:02 AM ET
Size
52 KB
Images
12
Links
35, 2 of them buttons
Subject length
23 characters

Against ShinyCustom's usual

Sent in its busiest hour, 10 AM, which holds 38% of its emails. The subject is 23 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Lya @ ShinyCustom <[email protected]>
Subject
First Mom. Now Grandma.
Date
Sun, 04 Oct 2026 14:02:07 +0000 (UTC)
Message-ID domain
geopod-ismtpd-32
Return-Path domain
mail.shinycustom.com
DKIM signature
d=shinycustom.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-5b5t8 with SMTP
  2. from (unnamed) by geopod-ismtpd-32 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 7, 2026 10:07 AMI woke Dave up for this one
Oct 6, 2026 10:06 AMLiam is not a love bug, apparently
Oct 5, 2026 10:05 AMThe quiet after FaceTime
Oct 4, 2026 10:02 AMFirst Mom. Now Grandma. (this email)
Oct 3, 2026 10:00 AMBarb and I are not competing
Oct 2, 2026 10:07 AMYour code ends tonight (Dave is already in the truck)
Oct 1, 2026 10:05 AM“Where did you get that case?”

More from ShinyCustom

All ShinyCustom emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 4, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.