Why we started with the cows, not the lab

Preview text: Better-treated cows make better milk. Better milk is where everything else begins.

Shvéta LabsTuesday, Jul 28, 2026 at 2:17 AM EasternKlaviyo
Shvéta LabsWhy we started with the cows, not the lab
Subject
Why we started with the cows, not the lab
Preview text
Better-treated cows make better milk. Better milk is where everything else begins.
From
hello@shvetalabs.com
Sent
Tue Jul 28, 2026, 2:17 AM ET
Sent to
shvetalabs.com
Size
63 KB
Images
10
Links
14, 8 of them buttons
Subject length
41 characters
Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Shvéta Labs <[email protected]>
Subject
Why we started with the cows, not the lab
Date
Tue, 28 Jul 2026 06:17:33 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
tbfvqd.shared.klaviyomail.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=shared.klaviyomail.com s=mtb1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-49.kmta.shared.klaviyomail.com [170.203.24.49] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 16, 2026 8:06 PMWhy your moisturiser never quite feels enough
Oct 15, 2026 8:04 PMDid you see something you liked?
Oct 14, 2026 9:48 PMSo glad you're here 💛
Aug 11, 2026 2:30 AMSomething new. Fourteen days to judge it.
Aug 3, 2026 3:50 AMDid you see something you liked?
Jul 28, 2026 2:17 AMWhy we started with the cows, not the lab (this email)
Mar 16, 2026 11:52 AMDid you see something you liked?

More from Shvéta Labs

All Shvéta Labs emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.