We Killed Our Old Mascara.

Preview text: Why we hit reset and what we created instead.

Silly GeorgeWednesday, Jul 29, 2026 at 4:01 PM EasternKlaviyo
Silly GeorgeWe Killed Our Old Mascara.
Subject
We Killed Our Old Mascara.
Preview text
Why we hit reset and what we created instead.
From
hello@sillygeorge.com
Sent
Wed Jul 29, 2026, 4:01 PM ET
Size
45 KB
Images
10
Links
11, 2 of them buttons
Subject length
26 characters

Against Silly George's usual

Sent in the 4 PM hour, which holds 13% of its emails; 28% arrive in the 11 AM hour. The subject is 26 characters; its average is 31.

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From
Silly George <[email protected]>
Subject
We Killed Our Old Mascara.
Date
Wed, 29 Jul 2026 20:01:06 +0000 (UTC)
Message-ID domain
geopod-ismtpd-62
Return-Path domain
send.sillygeorge.com
DKIM signature
d=sillygeorge.com s=kl2
List-Unsubscribe
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  1. from o1399.shared.klaviyomail.com [149.72.95.94] by our receiving server with ESMTPS
  2. by recvd-…-nfzbw with SMTP
  3. from (unnamed) by geopod-ismtpd-62 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 7, 2026 9:04 AMHowever You Wear Your Lashes, We're Into It
Aug 6, 2026 9:02 AMClump-Free Looks Good on You.
Aug 3, 2026 11:00 AMNew! The Visionary Mascara
Jul 29, 2026 4:01 PMWe Killed Our Old Mascara. (this email)
Jul 28, 2026 3:30 AMRunning Late? No Problem.
Jul 27, 2026 5:01 PM🎂 Our Pre-Glued Strip Lash Turns One
Jul 26, 2026 11:30 AMSummer State of Mind

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