We Killed Our Old Mascara.
Preview text: Why we hit reset and what we created instead.
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- Subject
- We Killed Our Old Mascara.
- Preview text
- Why we hit reset and what we created instead.
- From
- hello@
sillygeorge.com - Brand
- Silly George
- ESP
- Klaviyo
- Sent
- Wed Jul 29, 2026, 4:01 PM ET
- Size
- 45 KB
- Images
- 10
- Links
- 11, 2 of them buttons
- Subject length
- 26 characters
Against Silly George's usual
Sent in the 4 PM hour, which holds 13% of its emails; 28% arrive in the 11 AM hour. The subject is 26 characters; its average is 31.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Silly George <[email protected]>
- Subject
- We Killed Our Old Mascara.
- Date
- Wed, 29 Jul 2026 20:01:06 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-62
- Return-Path domain
- send.sillygeorge.com
- DKIM signature
- d=sillygeorge.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from o1399.shared.klaviyomail.com [149.72.95.94] by our receiving server with ESMTPS
- by recvd-…-nfzbw with SMTP
- from (unnamed) by geopod-ismtpd-62 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Aug 7, 2026 9:04 AM | However You Wear Your Lashes, We're Into It | |
| Aug 6, 2026 9:02 AM | Clump-Free Looks Good on You. | |
| Aug 3, 2026 11:00 AM | New! The Visionary Mascara | |
| Jul 29, 2026 4:01 PM | We Killed Our Old Mascara. (this email) | |
| Jul 28, 2026 3:30 AM | Running Late? No Problem. | |
| Jul 27, 2026 5:01 PM | 🎂 Our Pre-Glued Strip Lash Turns One | |
| Jul 26, 2026 11:30 AM | Summer State of Mind |
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