Prepare for a Pre-order Plot Twist!

Preview text: Four hours into the pre-order, and it has not stopped once. Order after order, steady as…

Friday, Sep 18, 2026 at 2:02 PM EasternKlaviyo

SkullettePrepare for a Pre-order Plot Twist!

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Subject: Prepare for a Pre-order Plot Twist!
Preview text: Four hours into the pre-order, and it has not stopped once. Order after order, steady as…
From: julie@skullette.com
Brand: Skullette
ESP: Klaviyo
Sent: Fri Sep 18, 2026, 2:02 PM ET
Size: 53 KB
Images: 6
Links: 17, 5 of them buttons
Subject length: 35 characters

Against Skullette's usual

Sent in the 2 PM hour, which holds 2% of its emails; 68% arrive in the 10 AM hour. The subject is 35 characters; its average is 42.

	Sep 21, 2026 10:03 AM	I refuse to call this Pre-order a success
	Sep 20, 2026 11:01 AM	Just over 20 orders left, and we might close EARLY
	Sep 19, 2026 11:02 AM	Pre-order update: You still got 5 shots to get refunded
	Sep 18, 2026 2:02 PM	Prepare for a Pre-order Plot Twist! (this email)
	Sep 18, 2026 10:15 AM	The Pre-order started. Do not be left out
	Sep 17, 2026 12:15 PM	Pre-order starts tomorrow. Don’t sleep through it
	Sep 16, 2026 10:03 AM	5 backpacks won. And are you ON the list yet?