ok, so why saffron?

Preview text: no melatonin. bad business decision. we're doing it anyway.

Sleep or Die

Monday, Oct 19, 2026 at 2:35 PM EasternKlaviyo

Sleep or Dieok, so why saffron?

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ok, so why saffron? - email from Sleep or Die

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Subject: ok, so why saffron?
Preview text: no melatonin. bad business decision. we're doing it anyway.
From: zombieclub@sleep-or-die.com
Brand: Sleep or Die
ESP: Klaviyo
Sent: Mon Oct 19, 2026, 2:35 PM ET
Sent to: Canada (sleep-or-die.ca), sleep-or-die.com, Canada (sleepordie.ca), Colombia (sleepordie.co), sleepordie.net, sleepordie.shop
Size: 34 KB
Images: 8
Links: 9, 1 of them buttons
Subject length: 19 characters

Against Sleep or Die's usual

Sent in the 2 PM hour, which holds 3% of its emails; 32% arrive in the 3 PM hour. The subject is 19 characters; its average is 30.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Sleep or Die <[email protected]>
Subject: ok, so why saffron?
Date: Mon, 19 Oct 2026 18:35:08 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.sleep-or-die.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=sleep-or-die.com s=kl1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 23, 2026 8:49 PM	see something u liked?
	Oct 23, 2026 5:28 PM	saffron drops next week
	Oct 21, 2026 4:40 PM	urgent pricing update
	Oct 19, 2026 2:35 PM	ok, so why saffron? (this email)
	Oct 17, 2026 8:21 PM	don't take our word for it
	Oct 16, 2026 8:20 PM	trusted by mouth breathers everywhere 🐑
	Oct 16, 2026 7:35 PM	the clock's ticking