They Sent It

We’ve never done this before

Something personal is coming...

Small Pet SelectFriday, Sep 18, 2026 at 2:02 PM EasternKlaviyo
Small Pet SelectWe’ve never done this before
Subject
We’ve never done this before
Preview text
Something personal is coming...
From
customersupport@smallpetselect.com
Sent
Fri Sep 18, 2026, 2:02 PM ET
Sent to
smallpetselect.com
Size
52 KB
Images
11
Links
17, 3 of them buttons
Subject length
29 characters

Against Small Pet Select's usual

Sent in its busiest hour, 2 PM, which holds 18% of its emails. The subject is 29 characters; its average is 34.

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Sent just before and after

Sep 23, 2026 4:00 PMMore fluff can only mean one thing...
Sep 22, 2026 3:01 PMYour pet knows fall's here 🍂
Sep 21, 2026 2:03 PMMeet Bean, professional troublemaker 🐰
Sep 18, 2026 2:02 PMWe’ve never done this before (this email)
Sep 11, 2026 12:30 PMDr. Noemie’s latest pet-parent lesson 👀
Aug 27, 2026 10:35 PMLast Call: 10% Off Ends Tonight! 🚨
Aug 26, 2026 10:39 PMRe: Still Can't Decide?

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