So, why powder?
Preview text: Powder wasn't the idea. Better haircare was.
Using this email in an article? Credit: Small Wonder email via They Sent It, with a link to this page. Full-size image
- Subject
- So, why powder?
- Preview text
- Powder wasn't the idea. Better haircare was.
- From
- hello@
smallwonder.world - Brand
- Small Wonder
- ESP
- Klaviyo
- Sent
- Tue Sep 15, 2026, 8:30 PM ET
- Sent to
- United Kingdom (getsmallwonder.co.uk), United Kingdom (hellosmallwonder.co.uk), United Kingdom (shopsmallwonder.uk), smallwonder.shop, smallwonder.store, smallwonderco.com, United Kingdom (smallwonderuk.co.uk), smallwonderuk.com
- Size
- 67 KB
- Images
- 28
- Links
- 25, 1 of them buttons
- Subject length
- 15 characters
Against Small Wonder's usual
Sent in its busiest hour, 8 PM, which holds 43% of its emails. The subject is 15 characters; its average is 34.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Small Wonder <[email protected]>
- Subject
- So, why powder?
- Date
- Wed, 16 Sep 2026 00:30:17 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.smallwonder.world
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.smallwonder.world s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Sep 25, 2026 11:24 PM | 👋 don't miss out on your best hair | |
| Sep 25, 2026 8:00 PM | We patented our bottle. Here's why. | |
| Sep 19, 2026 12:00 PM | What's waiting inside | |
| Sep 15, 2026 8:30 PM | So, why powder? (this email) | |
| Sep 13, 2026 8:30 PM | Refill, don't rebuy | |
| Sep 7, 2026 1:00 PM | The unofficial end of damage season | |
| Sep 6, 2026 12:00 PM | Detangling is a science, not a struggle |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 15, 2026.
