They Sent It

Summer Whites

The all-white formula we keep coming back to.

SmytheSaturday, Jun 13, 2026 at 12:00 PM EasternKlaviyo
SmytheSummer Whites
Subject
Summer Whites
Preview text
The all-white formula we keep coming back to.
From
customerservice@shopsmythe.com
Brand
Smythe
Sent
Sat Jun 13, 2026, 12:00 PM ET
Sent to
Canada (shopsmythe.ca), shopsmythe.com, smythelesvestes.com
Size
83 KB
Images
13
Links
35, 3 of them buttons
Subject length
13 characters

Against Smythe's usual

Sent in its busiest hour, 12 PM, which holds 28% of its emails. The subject is 13 characters; its average is 22.

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Sent just before and after

Jun 20, 2026 4:00 PMYou Make Us Look Good
Jun 18, 2026 4:00 PMWe made the designers pick favorites
Jun 15, 2026 12:01 PMThe Summer Office Edit
Jun 13, 2026 12:00 PMSummer Whites (this email)
Jun 11, 2026 4:00 PMThe Art of the Matching Set
Jun 8, 2026 4:00 PMThe Packing Framework
Jun 6, 2026 11:33 PMAlmost Yours

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