Unexpected friction

Preview text: Fall’s palette gets interesting.

SmytheSaturday, Aug 22, 2026 at 11:00 AM EasternKlaviyo
SmytheUnexpected friction
Subject
Unexpected friction
Preview text
Fall’s palette gets interesting.
From
customerservice@shopsmythe.com
Brand
Smythe
Sent
Sat Aug 22, 2026, 11:00 AM ET
Sent to
Canada (shopsmythe.ca), shopsmythe.com, smythelesvestes.com
Size
77 KB
Images
11
Links
34, 4 of them buttons
Subject length
19 characters

Against Smythe's usual

Sent in the 11 AM hour, which holds 16% of its emails; 28% arrive in the 12 PM hour. The subject is 19 characters; its average is 22.

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Sent just before and after

Aug 29, 2026 11:00 AMDenim with a Trouser Complex
Aug 27, 2026 1:00 PMOffice Codes
Aug 22, 2026 5:28 PMAlmost Yours
Aug 22, 2026 11:00 AMUnexpected friction (this email)
Aug 19, 2026 1:00 PMWe’ve Decided It’s Fall
Aug 15, 2026 1:00 PMAn Insider Tip
Aug 13, 2026 7:00 PMA Series of Good Decisions.

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