Soft Play emails
Soft Play sends about 1 email a week through Klaviyo, most often on Tuesday around 12 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 1
- Busiest send time
- Tuesdays at 12pm ET
- Last sent
- 2 days ago · Oct 27
- Tracked since
- Jun 2026
- Emails collected
- 24
Recent emails
Oct 27, 2026 10:15 AM
The psychology of color in play — and why it matters for your FEC
Oct 20, 2026 12:25 PM
How form and function separate a memorable play space from a forgettable one
Oct 13, 2026 2:02 PM
Bring the world to life through play!
Oct 10, 2026 8:06 AM
Thanks for hanging with us!
Oct 6, 2026 11:22 AM
What we heard at NRPA — 3 themes every parks and rec leader should know
Sep 29, 2026 10:30 AM
We are live at NRPA - Booth #1310 | Walk-ins welcome all week
Recent subject lines
All subject linesSubject lines average 58 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 27, 2026 10:15 AM | The psychology of color in play — and why it matters for your FEC | Color affects how kids perceive, engage with, and remember the spaces they play in. Here… | |
| Oct 20, 2026 12:25 PM | How form and function separate a memorable play space from a forgettable one | For FECs, it is all about lights, theming, and gamified experiences. Here is how to put it… | |
| Oct 13, 2026 2:02 PM | Bring the world to life through play! | How you can harness the power of play for your business. | |
| Oct 10, 2026 8:06 AM | Thanks for hanging with us! | See how we brought space earthside. | |
| Oct 6, 2026 11:22 AM | What we heard at NRPA — 3 themes every parks and rec leader should know | The conversations on the floor this year pointed to something bigger. Here is what we took… | |
| Sep 29, 2026 10:30 AM | We are live at NRPA - Booth #1310 | Walk-ins welcome all week | Come find us on the show floor - indoor play, water features, and outdoor sculpt all on… | |
| Sep 24, 2026 12:16 PM | Why multifamily properties with a play amenity lease faster and retain longer | Nearly 4 in 10 family households include children under 18. Here is what that means for… | |
| Sep 17, 2026 10:16 AM | One week out from NRPA - a few meeting slots still open | A few booth meetings still available. Philadelphia, September 29 to October 1. |
Archive
View full archiveSeptember 2026 5 emails
View allWe are live at NRPA - Booth #1310 | Walk-ins welcome all week
Sep 29, 2026 10:30 AM
Why multifamily properties with a play amenity lease faster and retain longer
Sep 24, 2026 12:16 PM
One week out from NRPA - a few meeting slots still open
Sep 17, 2026 10:16 AM
The numbers behind play: our new ROI benchmarks are here
Sep 10, 2026 9:45 AM
When kids have somewhere to go, parents stay longer and come back more often
Sep 3, 2026 5:45 PM
When Soft Play sends
21% of its emails arrive in the 12 PM hour. Tuesdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 3 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 9a | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| 10a | 0 | 3 | 0 | 1 | 0 | 0 | 0 |
| 11a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 3 | 0 | 2 | 0 | 0 | 0 |
| 1p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2p | 0 | 3 | 0 | 0 | 1 | 0 | 1 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 3 emails)
Based on 24 emails received from Jun 18 to Oct 27, 2026. Times in US Eastern. How we collect · When all brands send
How often Soft Play sends
Complete months have run between 4 and 6 emails.
- Busiest month
- Jul 2026, 6
- Quietest month
- Aug 2026, 4
- Busiest day
- Tuesday, 12
- Quietest day
- Monday, 0
About Soft Play
- ESP
- Klaviyo
- Tracked since
- Jun 2026
- Emails collected
- 24
- Emails a week
- about 1
- Last sent
- Oct 27, 2026
- Sends from
- info@
softplay.com - Subject length
- 58 characters avg
Counts include automated emails such as a welcome series.
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