Softies subject lines
91 subject lines averaging 31 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 26, 2026 11:00 AM | Meet Magenta | 12 | Our most vibrant color yet. | Oct 26, 2026 11:00 AM · 12 characters. Our most vibrant color yet. | |
| Oct 24, 2026 9:02 AM | NEW Holiday PJ Sets ❤️💚 | 23 | A softer take on the season. | Oct 24, 2026 9:02 AM · 23 characters. A softer take on the season. | |
| Oct 22, 2026 11:02 AM | Introducing AirThermal | 22 | Lightweight, breathable, and made to layer. | Oct 22, 2026 11:02 AM · 22 characters. Lightweight, breathable, and made to layer. | |
| Oct 21, 2026 11:00 AM | The New Dream Team ✨ | 21 | Peak softness, perfected. | Oct 21, 2026 11:00 AM · 21 characters. Peak softness, perfected. | |
| Oct 19, 2026 11:00 AM | New Marshmallow ☁️ Meet Cable Knit | 35 | Signature fabric, classic texture. | Oct 19, 2026 11:00 AM · 35 characters. Signature fabric, classic texture. | |
| Oct 18, 2026 11:02 AM | Midnight Has Entered the Robe Rotation | 38 | Three favorites, now in a rich new shade. | Oct 18, 2026 11:02 AM · 38 characters. Three favorites, now in a rich new shade. | |
| Oct 18, 2026 5:03 AM | Your 10% Off Ends Soon ⏳ | 25 | Your chance to save on softness is slipping away. | Oct 18, 2026 5:03 AM · 25 characters. Your chance to save on softness is slipping away. | |
| Oct 17, 2026 11:02 AM | Go wild for new Zebra print 🦓 | 30 | Comes in neutral Almond & moody Olive. | Oct 17, 2026 11:02 AM · 30 characters. Comes in neutral Almond & moody Olive. | |
| Oct 16, 2026 5:01 AM | The Soft Life Everyone’s Talking About 🤍 | 40 | Cozy up with 10% off your first order. | Oct 16, 2026 5:01 AM · 40 characters. Cozy up with 10% off your first order. | |
| Oct 15, 2026 10:04 AM | Your New Robe Ships Free | 24 | Shop $100+ styles with free U.S. shipping. | Oct 15, 2026 10:04 AM · 24 characters. Shop $100+ styles with free U.S. shipping. | |
| Oct 14, 2026 9:04 AM | Ends Tonight: 20% Off Everything | 32 | Make that new-season favorite yours for less. | Oct 14, 2026 9:04 AM · 32 characters. Make that new-season favorite yours for less. | |
| Oct 13, 2026 8:31 AM | Welcome to the Soft Life ☁️ | 27 | Your 10% off code is inside! Plus, a peek at what makes us so loved. | Oct 13, 2026 8:31 AM · 27 characters. Your 10% off code is inside! Plus, a peek at what makes us so loved. | |
| Oct 10, 2026 12:05 PM | Layer Up for Less | 17 | Save 20% on fall's softest layers. | Oct 10, 2026 12:05 PM · 17 characters. Save 20% on fall's softest layers. | |
| Oct 6, 2026 2:00 PM | 🍂 Prime Savings: 20% Off Sitewide | 34 | New cozy arrivals included. This week only! | Oct 6, 2026 2:00 PM · 34 characters. New cozy arrivals included. This week only! | |
| Oct 4, 2026 12:30 PM | New Fall Hue: OLIVE | 19 | Fall's most grounded color. | Oct 4, 2026 12:30 PM · 19 characters. Fall's most grounded color. | |
| Oct 3, 2026 12:30 PM | NEW: Leopard in Wild Espresso & Olive | 37 | PJs and accessories go bold in two fall shades. | Oct 3, 2026 12:30 PM · 37 characters. PJs and accessories go bold in two fall shades. | |
| Oct 1, 2026 12:07 PM | The Fall Marshmallow Edit | 25 | New styles, prints, and colors worth collecting. | Oct 1, 2026 12:07 PM · 25 characters. New styles, prints, and colors worth collecting. | |
| Sep 29, 2026 12:04 PM | Meet Your New Favorite Dream Set | 32 | Featherlight comfort in fall-ready shades. | Sep 29, 2026 12:04 PM · 32 characters. Featherlight comfort in fall-ready shades. | |
| Sep 20, 2026 11:07 AM | 40% Off Solid Marshmallow Set ALMOST OVER! | 42 | Our #1 best-selling set, loved by Oprah. | Sep 20, 2026 11:07 AM · 42 characters. Our #1 best-selling set, loved by Oprah. | |
| Sep 18, 2026 4:30 PM | FLASH SALE: 40% Off Our Best-Selling Marshmallow Set | 52 | This weekend only. | Sep 18, 2026 4:30 PM · 52 characters. This weekend only. | |
| Sep 17, 2026 12:05 PM | RESTOCK: New Colors in Waffle Marshmallow | 41 | The set everyone asks about, now in 4 new colors. | Sep 17, 2026 12:05 PM · 41 characters. The set everyone asks about, now in 4 new colors. | |
| Sep 15, 2026 1:03 PM | Cozy new pieces, delivered free | 31 | Refresh your loungewear for fall, on us. | Sep 15, 2026 1:03 PM · 31 characters. Refresh your loungewear for fall, on us. | |
| Sep 12, 2026 12:30 PM | New Colors, Same Marshmallow Softness | 37 | Your favorite sets just got three new shades. | Sep 12, 2026 12:30 PM · 37 characters. Your favorite sets just got three new shades. | |
| Sep 8, 2026 11:32 AM | 20% Off Softies Ends Tonight | 28 | Get cozy for what’s next. | Sep 8, 2026 11:32 AM · 28 characters. Get cozy for what’s next. | |
| Sep 7, 2026 11:08 AM | 20% Off Ends Tomorrow ⏳ | 24 | New fall favorites included! | Sep 7, 2026 11:08 AM · 24 characters. New fall favorites included! | |
| Sep 4, 2026 12:31 PM | Cozy Up for a Cause | 19 | Shop with purpose and save 20% sitewide. | Sep 4, 2026 12:31 PM · 19 characters. Shop with purpose and save 20% sitewide. | |
| Sep 3, 2026 12:02 PM | 20% Off Sitewide for Labor Day | 30 | Meet your long-weekend uniform. | Sep 3, 2026 12:02 PM · 30 characters. Meet your long-weekend uniform. | |
| Aug 31, 2026 11:31 AM | Last Chance to Join + Earn 2X | 29 | Sign up to earn double points toward your next favorite. | Aug 31, 2026 11:31 AM · 29 characters. Sign up to earn double points toward your next favorite. | |
| Aug 28, 2026 11:32 AM | Your Next Order Could Be $30 Off | 32 | Join free. Earn 2X points. Turn softness into savings. | Aug 28, 2026 11:32 AM · 32 characters. Join free. Earn 2X points. Turn softness into savings. | |
| Aug 26, 2026 12:30 PM | Your Invite to Earn 2X Points | 29 | Sign up for free, shop Softies, and start earning double. | Aug 26, 2026 12:30 PM · 29 characters. Sign up for free, shop Softies, and start earning double. | |
| Aug 25, 2026 12:05 PM | Something Cozy Just Arrived | 27 | See what's waiting inside. | Aug 25, 2026 12:05 PM · 27 characters. See what's waiting inside. | |
| Aug 20, 2026 1:05 PM | Free Shipping on New Fall Lounge Sets 🍂 | 40 | Time to refresh your comfort collection. | Aug 20, 2026 1:05 PM · 40 characters. Time to refresh your comfort collection. | |
| Aug 19, 2026 12:30 PM | ☁️ Welcome to The Softness Circle ☁️ | 35 | Join for free and enjoy $5 off your next order. | Aug 19, 2026 12:30 PM · 35 characters. Join for free and enjoy $5 off your next order. | |
| Aug 13, 2026 11:30 AM | Last Call to Double Up: BOGO 50% Off | 36 | The DreamPlush Jacket, a versatile layer for fall's first chill. | Aug 13, 2026 11:30 AM · 36 characters. The DreamPlush Jacket, a versatile layer for fall's first chill. | |
| Aug 4, 2026 11:30 AM | Ends Soon: BOGO 50% Off DreamPlush Zip Jacket | 45 | "Soft, warm, lightweight, and flattering zip-up." | Aug 4, 2026 11:30 AM · 45 characters. "Soft, warm, lightweight, and flattering zip-up." | |
| Aug 1, 2026 9:03 AM | Back in Stock: Softness for Sunny Days | 38 | Made for pool days, beach walks, and everything after. | Aug 1, 2026 9:03 AM · 38 characters. Made for pool days, beach walks, and everything after. | |
| Jul 30, 2026 12:02 PM | ⏳ 20% Off Sitewide Ends Tonight | 32 | Your summer essentials are waiting, but not for long. | Jul 30, 2026 12:02 PM · 32 characters. Your summer essentials are waiting, but not for long. | |
| Jul 28, 2026 9:00 AM | ENDS SOON: 20% Off Summer Essentials | 36 | Your nightly ritual, now 20% off. | Jul 28, 2026 9:00 AM · 36 characters. Your nightly ritual, now 20% off. | |
| Jul 25, 2026 9:02 AM | 20% Off Summer Sets | 19 | Essentials you reach for daily. | Jul 25, 2026 9:02 AM · 19 characters. Essentials you reach for daily. | |
| Jul 23, 2026 12:01 PM | STARTS NOW: 20% Off Sitewide | 28 | You'll wear these summer sets on repeat. | Jul 23, 2026 12:01 PM · 28 characters. You'll wear these summer sets on repeat. | |
| Jul 22, 2026 12:02 PM | BOGO 50% Off The DreamPlush Jacket | 34 | The ultimate jacket to keep up with summer. | Jul 22, 2026 12:02 PM · 34 characters. The ultimate jacket to keep up with summer. | |
| Jul 17, 2026 12:02 PM | Oprah’s Favorite Jacket: Buy One, Get One 50% OFF | 50 | For flights, offices, and cool summer nights. | Jul 17, 2026 12:02 PM · 50 characters. For flights, offices, and cool summer nights. | |
| Jul 16, 2026 11:30 AM | Your Favorite Fabric, Refreshed | 31 | Now in fresh hues and classic prints. | Jul 16, 2026 11:30 AM · 31 characters. Now in fresh hues and classic prints. | |
| Jul 14, 2026 8:00 PM | Last Chance: 75% Off Dream Sets | 31 | Your easiest summer outfits won't wait. | Jul 14, 2026 8:00 PM · 31 characters. Your easiest summer outfits won't wait. | |
| Jul 14, 2026 11:01 AM | 75% Off Dream Jersey Sets | 25 | Barely-there comfort for all your summer plans. | Jul 14, 2026 11:01 AM · 25 characters. Barely-there comfort for all your summer plans. | |
| Jul 13, 2026 11:00 AM | NEW & 20% Off - Sleepwear Bundles | 33 | Discover curated comfort for every kind of unwind. | Jul 13, 2026 11:00 AM · 33 characters. Discover curated comfort for every kind of unwind. | |
| Jul 9, 2026 2:01 PM | Top 3 Summer Best Sellers | 25 | The styles everyone keeps reaching for. | Jul 9, 2026 2:01 PM · 25 characters. The styles everyone keeps reaching for. | |
| Jul 7, 2026 8:00 PM | FINAL HOURS: 75% Off Ella PJs | 29 | Last chance to save on these 5-star favorites. | Jul 7, 2026 8:00 PM · 29 characters. Last chance to save on these 5-star favorites. | |
| Jul 7, 2026 11:37 AM | FLASH SALE: 75% Off 5-Star PJs | 30 | "Absolutely the best PJs ever." | Jul 7, 2026 11:37 AM · 30 characters. "Absolutely the best PJs ever." | |
| Jul 4, 2026 9:30 AM | Ends Tomorrow: 20% Off Summer Favorites | 39 | Most-loved lounge sets and airy PJs await. | Jul 4, 2026 9:30 AM · 39 characters. Most-loved lounge sets and airy PJs await. |
Based on 91 emails received from Mar 16 to Oct 26, 2026. Times in US Eastern. How we collect