Two Paths Forward (One Saves 15%)

Preview text: ⏳ Stock's dropping. Discount expires tonight. Your call. ⏳

SoftProThursday, Apr 16, 2026 at 1:22 AM EasternKlaviyo
SoftProTwo Paths Forward (One Saves 15%)
Subject
Two Paths Forward (One Saves 15%)
Preview text
⏳ Stock's dropping. Discount expires tonight. Your call. ⏳
From
help@softprowatersystems.com
Brand
SoftPro
Sent
Thu Apr 16, 2026, 1:22 AM ET
Sent to
softprowatersystems.com
Size
67 KB
Images
19
Links
21, 2 of them buttons
Subject length
33 characters

Against SoftPro's usual

Sent in the 1 AM hour, which holds 2% of its emails; 18% arrive in the 1 PM hour. The subject is 33 characters, the same as its average.

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Sent just before and after

Apr 27, 2026 1:15 PMYou’re Drinking This Every Day 😬
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Apr 17, 2026 2:21 PMTime got weird… so we bent it for you
Apr 16, 2026 1:22 AMTwo Paths Forward (One Saves 15%) (this email)
Apr 15, 2026 2:54 PMDon't pay the "Hard Water Tax" tomorrow
Apr 14, 2026 10:16 AMFriend, your refund is wasting itself…
Apr 14, 2026 1:22 AMGood Thing You Didn't Buy Yet

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