Source subject lines
14 subject lines averaging 29 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 12, 2026 11:45 PM | IN STORE | A Few Good Things | 28 | Footwear, scents and sound. A little more to discover at Joo Chiat | Oct 12, 2026 11:45 PM · 28 characters. Footwear, scents and sound. A little more to discover at Joo Chiat | |
| Oct 2, 2026 6:41 AM | JOO CHIAT | Tomorrow, 3 October | 31 | An evening along Joo Chiat, with a couple of friends joining us in-store | Oct 2, 2026 6:41 AM · 31 characters. An evening along Joo Chiat, with a couple of friends joining us in-store | |
| Sep 22, 2026 12:08 AM | STORE | Our doors are open | 26 | Something we’ve been quietly working on. | Sep 22, 2026 12:08 AM · 26 characters. Something we’ve been quietly working on. | |
| Aug 26, 2026 11:45 PM | IN FOCUS | The Bren Pant | 24 | Exploring proportion through cropped lengths, generous shapes and functional details | Aug 26, 2026 11:45 PM · 24 characters. Exploring proportion through cropped lengths, generous shapes and functional details | |
| Jul 29, 2026 11:45 PM | IN FOCUS | The Eran T-shirt | 27 | A closer look at the details, proportions and fabric behind the ERAN T-shirt. | Jul 29, 2026 11:45 PM · 27 characters. A closer look at the details, proportions and fabric behind the ERAN T-shirt. | |
| Jul 23, 2026 11:45 PM | POP-UP | This Weekend at New Bahru | 34 | A small selection of never-before-seen pieces and archived styles, available in-store this… | Jul 23, 2026 11:45 PM · 34 characters. A small selection of never-before-seen pieces and archived styles, available in-store this… | |
| Jul 21, 2026 11:45 PM | POP-UP | Our Final Weekend at New Bahru | 39 | A small selection of never-before-seen pieces and archived styles, available in-store this… | Jul 21, 2026 11:45 PM · 39 characters. A small selection of never-before-seen pieces and archived styles, available in-store this… | |
| Jul 10, 2026 12:32 AM | IN STORE | A Look Around the Space | 34 | Our latest collection, and our final month in the space. | Jul 10, 2026 12:32 AM · 34 characters. Our latest collection, and our final month in the space. | |
| Jul 3, 2026 12:00 AM | FOUNDATIONS | The Rhea Tank | 27 | Softness, shape and comfort in balance. | Jul 3, 2026 12:00 AM · 27 characters. Softness, shape and comfort in balance. | |
| Jun 30, 2026 1:00 AM | IN FOCUS | The Sero Shirt | 25 | A shirt that adapts to different wardrobes and occassions | Jun 30, 2026 1:00 AM · 25 characters. A shirt that adapts to different wardrobes and occassions | |
| Jun 26, 2026 10:00 PM | A SHARED WARDROBE | 17 | Designed with a unisex approach, balancing relaxed proportions, comfort and durability. | Jun 26, 2026 10:00 PM · 17 characters. Designed with a unisex approach, balancing relaxed proportions, comfort and durability. | |
| Apr 3, 2026 10:00 PM | NOW OPEN | New Bahru | 20 | The collection, in person. | Apr 3, 2026 10:00 PM · 20 characters. The collection, in person. | |
| Mar 26, 2026 11:45 PM | POLICY UPDATE | A Note on Return, From Us | 41 | A change to how we handle returns — and the thinking behind it. | Mar 26, 2026 11:45 PM · 41 characters. A change to how we handle returns — and the thinking behind it. | |
| Mar 17, 2026 12:00 AM | A 24-HOUR WINDOW | 20% OFF | 26 | A good moment to explore the new collection. | Mar 17, 2026 12:00 AM · 26 characters. A good moment to explore the new collection. |
Based on 14 emails received from Mar 17 to Oct 12, 2026. Times in US Eastern. How we collect