The Fall Rules

Preview text: No new wardrobe required. Just a few better moves.

Sown AgainWednesday, Sep 23, 2026 at 3:01 PM EasternKlaviyo
Sown AgainThe Fall Rules
Subject
The Fall Rules
Preview text
No new wardrobe required. Just a few better moves.
From
hello@sownagain.com
Sent
Wed Sep 23, 2026, 3:01 PM ET
Size
53 KB
Images
24
Links
23, 1 of them buttons
Subject length
14 characters

Against Sown Again's usual

Sent in the 3 PM hour, which holds 1% of its emails; 15% arrive in the 12 AM hour. The subject is 14 characters; its average is 30.

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Sent just before and after

Oct 2, 2026 12:55 AMThat One Looks Good On You
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Sep 23, 2026 3:01 PMThe Fall Rules (this email)
Sep 18, 2026 12:08 PMNew: The Long Sleeve Slub + Oversized Sweatshorts
Sep 17, 2026 12:06 PMFriday, noon
Sep 15, 2026 12:54 AMGood Fit, Good Quality: That's Sown Again

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