Steel Reef subject lines
64 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 2, 2026 9:03 AM | How to install a Fluted PRX Bezel | 33 | Fit it yourself or call in a professional - we’ll walk you through it... | Nov 2, 2026 9:03 AM · 33 characters. Fit it yourself or call in a professional - we’ll walk you through it... | |
| Oct 29, 2026 10:32 AM | You've Never Seen a Black Bay 58 Like This Before | 49 | Fresh colour, a visible movement, easier bracelet swaps and a more adaptable fit... | Oct 29, 2026 10:32 AM · 49 characters. Fresh colour, a visible movement, easier bracelet swaps and a more adaptable fit... | |
| Oct 26, 2026 11:25 AM | Let's bring a better fit to your Cartier | 40 | SwiftLink for selected Cartier models. Half Links for the Santos. Help us get them made... | Oct 26, 2026 11:25 AM · 40 characters. SwiftLink for selected Cartier models. Half Links for the Santos. Help us get them made... | |
| Oct 23, 2026 10:07 AM | Blue, Green or Gold? | 20 | Discover a different expression of the PRX’s familiar geometry... | Oct 23, 2026 10:07 AM · 20 characters. Discover a different expression of the PRX’s familiar geometry... | |
| Oct 22, 2026 2:37 AM | The Details That Change Everything | 34 | Precision-milled in small batches, reversible by design, finished to exceptional… | Oct 22, 2026 2:37 AM · 34 characters. Precision-milled in small batches, reversible by design, finished to exceptional… | |
| Oct 21, 2026 10:05 AM | Three Questions About Fluted PRX Bezels | 39 | From installation to OEM-inspired integration and reversibility... | Oct 21, 2026 10:05 AM · 39 characters. From installation to OEM-inspired integration and reversibility... | |
| Oct 20, 2026 2:36 AM | What Makes a Steel Reef Bezel? | 30 | A closer look at what sets our inserts apart - from materials to feel... | Oct 20, 2026 2:36 AM · 30 characters. A closer look at what sets our inserts apart - from materials to feel... | |
| Oct 20, 2026 1:56 AM | The Details That Change Everything | 34 | Precision-milled in small batches, reversible by design, finished to exceptional… | Oct 20, 2026 1:56 AM · 34 characters. Precision-milled in small batches, reversible by design, finished to exceptional… | |
| Oct 19, 2026 1:05 PM | You didn’t win this time, but… | 31 | Here's s little something for entering... | Oct 19, 2026 1:05 PM · 31 characters. Here's s little something for entering... | |
| Oct 19, 2026 9:04 AM | A little help with your Steel Reef upgrade | 42 | Installation guides, order updates and help finding a professional bezel installer... | Oct 19, 2026 9:04 AM · 42 characters. Installation guides, order updates and help finding a professional bezel installer... | |
| Oct 18, 2026 2:35 AM | Why We Build in Small Batches | 29 | Precision tolerances, careful finishing, and QC - here’s why we never mass produce... | Oct 18, 2026 2:35 AM · 29 characters. Precision tolerances, careful finishing, and QC - here’s why we never mass produce... | |
| Oct 18, 2026 1:55 AM | What Makes a Steel Reef Bezel? | 30 | A closer look at what sets our inserts apart - from materials to feel... | Oct 18, 2026 1:55 AM · 30 characters. A closer look at what sets our inserts apart - from materials to feel... | |
| Oct 17, 2026 2:34 AM | The Bracelet Upgrade You’ll Feel Daily | 40 | 'On The Fly', Half Links, and Full Links - designed to give your watch the fit it… | Oct 17, 2026 2:34 AM · 40 characters. 'On The Fly', Half Links, and Full Links - designed to give your watch the fit it… | |
| Oct 16, 2026 9:00 AM | Adrian Barker on ‘On The Fly’ | 30 | A closer look at the form, finish and flexibility of our original extension link... | Oct 16, 2026 9:00 AM · 30 characters. A closer look at the form, finish and flexibility of our original extension link... | |
| Oct 16, 2026 2:33 AM | Need a hand with your order? | 28 | Hi there, I noticed you haven’t used your 10% welcome offer yet, so I just wanted to check… | Oct 16, 2026 2:33 AM · 28 characters. Hi there, I noticed you haven’t used your 10% welcome offer yet, so I just wanted to check… | |
| Oct 16, 2026 1:54 AM | Why We Build in Small Batches | 29 | Precision tolerances, careful finishing, and QC - here’s why we never mass produce... | Oct 16, 2026 1:54 AM · 29 characters. Precision tolerances, careful finishing, and QC - here’s why we never mass produce... | |
| Oct 15, 2026 2:31 PM | Why Collectors Choose Steel Reef | 32 | Hear from enthusiasts in Singapore, France, and the US on why they trust Steel Reef... | Oct 15, 2026 2:31 PM · 32 characters. Hear from enthusiasts in Singapore, France, and the US on why they trust Steel Reef... | |
| Oct 15, 2026 2:30 AM | From My Wrist to Yours - 24 Hours Left | 38 | Hey there, I just wanted to take a moment to personally welcome you to Steel Reef. When I… | Oct 15, 2026 2:30 AM · 38 characters. Hey there, I just wanted to take a moment to personally welcome you to Steel Reef. When I… | |
| Oct 15, 2026 1:59 AM | Welcome to Steel Reef | 21 | Your 10% off code is inside... | Oct 15, 2026 1:59 AM · 21 characters. Your 10% off code is inside... | |
| Oct 15, 2026 1:53 AM | The Bracelet Upgrade You’ll Feel Daily | 40 | 'On The Fly', Half Links, and Full Links - designed to give your watch the fit it… | Oct 15, 2026 1:53 AM · 40 characters. 'On The Fly', Half Links, and Full Links - designed to give your watch the fit it… | |
| Oct 14, 2026 1:52 AM | Need a hand with your order? | 28 | Hi there, I noticed you haven’t used your 10% welcome offer yet, so I just wanted to check… | Oct 14, 2026 1:52 AM · 28 characters. Hi there, I noticed you haven’t used your 10% welcome offer yet, so I just wanted to check… | |
| Oct 13, 2026 1:51 PM | Why Collectors Choose Steel Reef | 32 | Hear from enthusiasts in Singapore, France, and the US on why they trust Steel Reef... | Oct 13, 2026 1:51 PM · 32 characters. Hear from enthusiasts in Singapore, France, and the US on why they trust Steel Reef... | |
| Oct 13, 2026 1:50 AM | From My Wrist to Yours - 24 Hours Left | 38 | Hey there, I just wanted to take a moment to personally welcome you to Steel Reef. When I… | Oct 13, 2026 1:50 AM · 38 characters. Hey there, I just wanted to take a moment to personally welcome you to Steel Reef. When I… | |
| Oct 13, 2026 1:19 AM | Welcome to Steel Reef | 21 | Your 10% off code is inside... | Oct 13, 2026 1:19 AM · 21 characters. Your 10% off code is inside... | |
| Oct 12, 2026 9:06 AM | Is your clasp actually centred? | 31 | The missing adjustment between two full bracelet links... | Oct 12, 2026 9:06 AM · 31 characters. The missing adjustment between two full bracelet links... | |
| Oct 9, 2026 9:03 AM | There Is an In-Between Size | 27 | For when removing a full link is too tight and adding one is too loose... | Oct 9, 2026 9:03 AM · 27 characters. For when removing a full link is too tight and adding one is too loose... | |
| Oct 7, 2026 10:31 AM | The most complicated link you’ll never notice | 47 | Years of engineering, concealed inside one Rolex style bracelet link... | Oct 7, 2026 10:31 AM · 47 characters. Years of engineering, concealed inside one Rolex style bracelet link... | |
| Oct 5, 2026 2:34 PM | Four Updates from Steel Reef | 28 | Grand Seiko SwiftLink shipping, Halloween releases, and more... | Oct 5, 2026 2:34 PM · 28 characters. Grand Seiko SwiftLink shipping, Halloween releases, and more... | |
| Oct 1, 2026 10:19 AM | Eclipse & Lantern Out Now | 25 | Our 2026 Halloween Event has officially begun... | Oct 1, 2026 10:19 AM · 25 characters. Our 2026 Halloween Event has officially begun... | |
| Sep 30, 2026 1:29 PM | Change of Plans for Halloween | 29 | Eclipse and Lantern launch Tomorrow at 3pm BST... | Sep 30, 2026 1:29 PM · 29 characters. Eclipse and Lantern launch Tomorrow at 3pm BST... | |
| Sep 25, 2026 2:14 PM | Three Failed Mechanisms. One Spring Blade. | 42 | The development story behind SwiftLink for Rolex - now available and ready to ship... | Sep 25, 2026 2:14 PM · 42 characters. The development story behind SwiftLink for Rolex - now available and ready to ship... | |
| Sep 23, 2026 12:40 PM | The SwiftLink Spring Blade Story | 32 | A closer look at the mechanism hidden within a single bracelet link... | Sep 23, 2026 12:40 PM · 32 characters. A closer look at the mechanism hidden within a single bracelet link... | |
| Sep 22, 2026 2:13 PM | A Different Frame for Your PRX | 30 | See what a fluted bezel does to the balance of the PRX... | Sep 22, 2026 2:13 PM · 30 characters. See what a fluted bezel does to the balance of the PRX... | |
| Sep 18, 2026 1:08 PM | Lantern Is Coming | 17 | Our latest limited-edition Precision Bezel launches this Halloween... | Sep 18, 2026 1:08 PM · 17 characters. Our latest limited-edition Precision Bezel launches this Halloween... | |
| Sep 15, 2026 3:03 PM | What Would You Build? | 21 | Choose your Tudor, bezel scale, colours and numeral finish... | Sep 15, 2026 3:03 PM · 21 characters. Choose your Tudor, bezel scale, colours and numeral finish... | |
| Sep 11, 2026 1:56 PM | SwiftLink, Finished to Belong | 29 | How brushing, polishing and tolerances create natural integration... | Sep 11, 2026 1:56 PM · 29 characters. How brushing, polishing and tolerances create natural integration... | |
| Sep 7, 2026 2:24 PM | Fuschia for the 58 GMT is Here | 30 | Meet 'Horizon' - a classic deep blue and fuschia pink GMT bezel... | Sep 7, 2026 2:24 PM · 30 characters. Meet 'Horizon' - a classic deep blue and fuschia pink GMT bezel... | |
| Sep 4, 2026 1:41 PM | A First Look at Eclipse | 23 | Black and purple, with gilt or silver GMT numerals... | Sep 4, 2026 1:41 PM · 23 characters. Black and purple, with gilt or silver GMT numerals... | |
| Aug 28, 2026 9:30 AM | Your Black Bay. Your Way. | 25 | Discover small-batch bezels designed for reversible customisation without compromise... | Aug 28, 2026 9:30 AM · 25 characters. Discover small-batch bezels designed for reversible customisation without compromise... | |
| Aug 27, 2026 12:08 PM | Zenith ‘On The Fly’ Is Back | 29 | Discreet ±5mm adjustment beneath the original clasp... | Aug 27, 2026 12:08 PM · 29 characters. Discreet ±5mm adjustment beneath the original clasp... | |
| Aug 26, 2026 9:31 AM | A question from New York… | 26 | Aug 26, 2026 9:31 AM · 26 characters. | ||
| Aug 24, 2026 9:30 AM | Why we don’t rush our bezels | 30 | Each insert is individually machined, carefully finished and made to feel at home on your… | Aug 24, 2026 9:30 AM · 30 characters. Each insert is individually machined, carefully finished and made to feel at home on your… | |
| Aug 21, 2026 10:04 AM | Will SwiftLink change the look of your Rolex? | 45 | A customer asked if it would look aftermarket. Here’s how SwiftLink stays completely… | Aug 21, 2026 10:04 AM · 45 characters. A customer asked if it would look aftermarket. Here’s how SwiftLink stays completely… | |
| Aug 19, 2026 12:41 PM | The Bespoke Bezel Creator is Here | 33 | Create a unique Black Bay compatible bezel in minutes... | Aug 19, 2026 12:41 PM · 33 characters. Create a unique Black Bay compatible bezel in minutes... | |
| Aug 17, 2026 1:17 PM | A small upgrade for hot, humid days | 35 | Get instant wrist comfort with an extension link that hides neatly beneath your clasp... | Aug 17, 2026 1:17 PM · 35 characters. Get instant wrist comfort with an extension link that hides neatly beneath your clasp... | |
| Aug 14, 2026 9:44 AM | What’s New at Steel Reef | 25 | Restocked Tudor links, SwiftLink for Rolex and a new resource for collectors... | Aug 14, 2026 9:44 AM · 25 characters. Restocked Tudor links, SwiftLink for Rolex and a new resource for collectors... | |
| Aug 8, 2026 9:04 AM | One Hidden Upgrade - Five Legendary Brands | 42 | Compatible with Rolex, Tudor, Sinn, Zenith and Longines... | Aug 8, 2026 9:04 AM · 42 characters. Compatible with Rolex, Tudor, Sinn, Zenith and Longines... | |
| Aug 6, 2026 10:01 AM | The Comfort Your Sinn Deserves | 30 | Instant comfort without changing the look of your watch... | Aug 6, 2026 10:01 AM · 30 characters. Instant comfort without changing the look of your watch... | |
| Aug 4, 2026 10:01 AM | Restocked: 'Sundown' GMT Bezel | 30 | Only 10 bezels are available from this latest production run... | Aug 4, 2026 10:01 AM · 30 characters. Only 10 bezels are available from this latest production run... | |
| Aug 3, 2026 1:36 PM | 'Nightfall' has come | 20 | The all-black bezel for the 41mm Black Bay GMT is back... | Aug 3, 2026 1:36 PM · 20 characters. The all-black bezel for the 41mm Black Bay GMT is back... |
Based on 64 emails received from Jul 8 to Nov 2, 2026. Times in US Eastern. How we collect