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Schmexcellence vs. Excellence

Optimization can make you fragile

Steve MagnessThursday, May 28, 2026 at 5:02 AM EasternKit
Steve MagnessSchmexcellence vs. Excellence
Subject
Schmexcellence vs. Excellence
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Optimization can make you fragile
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Thu May 28, 2026, 5:02 AM ET
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3
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15, 1 of them buttons
Subject length
29 characters

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Sent in its busiest hour, 5 AM, which holds 64% of its emails. The subject is 29 characters; its average is 39.

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