Better basics this way

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SubsetTuesday, Oct 27, 2026 at 4:53 AM EasternKlaviyo
SubsetBetter basics this way
Subject
Better basics this way
Preview text
Take another look →
From
hello@wearsubset.com
Brand
Subset
Sent
Tue Oct 27, 2026, 4:53 AM ET
Sent to
wearsubset.mom
Size
78 KB
Images
25
Links
23, 7 of them buttons
Subject length
22 characters

Against Subset's usual

Sent in the 4 AM hour, which holds 3% of its emails; 12% arrive in the 8 PM hour. The subject is 22 characters; its average is 25.

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Sent just before and after

Oct 28, 2026 8:49 PMTake 15% off your first order!
Oct 28, 2026 4:48 AMStill giving it second thoughts?
Oct 27, 2026 4:00 PM25 DAYS OF SUBSET
Oct 27, 2026 4:53 AMBetter basics this way (this email)
Oct 27, 2026 2:47 AMNON-TOXIC
Oct 25, 2026 2:46 AMFind your fit
Oct 22, 2026 10:00 PMSUPPLY CHAIN CERTIFICATIONS 101

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