It shouldn't be this complicated.

Preview text: Solid cologne that fits a pocket and lasts all day.

Supply Matter

Friday, Oct 30, 2026 at 2:06 PM EasternKlaviyo

Supply MatterIt shouldn't be this complicated.

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It shouldn't be this complicated. - email from Supply Matter

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Subject: It shouldn't be this complicated.
Preview text: Solid cologne that fits a pocket and lasts all day.
From: hello@supplymatter.com
Brand: Supply Matter
ESP: Klaviyo
Sent: Fri Oct 30, 2026, 2:06 PM ET
Size: 42 KB
Images: 12
Links: 12, 6 of them buttons
Subject length: 33 characters

Against Supply Matter's usual

Sent in its busiest hour, 2 PM, which holds 25% of its emails. The subject is 33 characters; its average is 23.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Supply Matter <[email protected]>
Subject: It shouldn't be this complicated.
Date: Fri, 30 Oct 2026 18:06:56 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.supplymatter.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.supplymatter.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 5, 2026 1:35 PM	you're fired
	Nov 3, 2026 2:01 PM	Your first impression is cool
	Oct 30, 2026 2:06 PM	It shouldn't be this complicated. (this email)
	Oct 28, 2026 3:11 PM	Get Revived.
	Oct 28, 2026 3:06 PM	Back to full.
	Oct 27, 2026 9:07 AM	Which scent is your match?
	Oct 25, 2026 4:10 PM	Cologne, minus the bottle