They Sent It

Why it stays put

Four decisions made at the pattern stage

Surface AthleticFriday, Oct 30, 2026 at 1:49 AM EasternKlaviyo
Surface AthleticWhy it stays put
Subject
Why it stays put
Preview text
Four decisions made at the pattern stage
From
info@surfaceathletic.com
Sent
Fri Oct 30, 2026, 1:49 AM ET
Sent to
surfaceathletic.com
Size
47 KB
Images
3
Links
3, 2 of them buttons
Subject length
16 characters

Against Surface Athletic's usual

Sent in the 1 AM hour, which holds 12% of its emails; 16% arrive in the 12 AM hour. The subject is 16 characters; its average is 36.

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From
Surface Athletic <[email protected]>
Subject
Why it stays put
Date
Fri, 30 Oct 2026 05:49:53 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.surfaceathletic.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.surfaceathletic.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Nov 2, 2026 12:10 AMWhy it stays put
Oct 31, 2026 1:08 PMWhat people say about it
Oct 30, 2026 1:49 AMWhy it stays put (this email)
Oct 28, 2026 5:33 AMEnds tonight: 25% off Evolution
Oct 23, 2026 9:15 PMWe sell tops and bottoms separately
Oct 23, 2026 5:27 PMEnd of season sale: Designed and made close to the water we test it in
Oct 23, 2026 1:06 AMWhy it stays put

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