They Sent It

Why 50,000+ people keep reordering

The cookie that started it all.

Sweet Addison'sWednesday, Jul 22, 2026 at 11:16 AM EasternKlaviyo
Sweet Addison'sWhy 50,000+ people keep reordering
Subject
Why 50,000+ people keep reordering
Preview text
The cookie that started it all.
From
support@sweetaddisons.com
Sent
Wed Jul 22, 2026, 11:16 AM ET
Sent to
sweet-addisons.com, tryglutenfreegifts.com
Size
63 KB
Images
5
Links
7, 4 of them buttons
Subject length
34 characters

Against Sweet Addison's's usual

Sent in the 11 AM hour, which holds 13% of its emails; 25% arrive in the 10 AM hour. The subject is 34 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Sweet Addison's <[email protected]>
Subject
Why 50,000+ people keep reordering
Date
Wed, 22 Jul 2026 15:16:01 +0000 (UTC)
Message-ID domain
geopod-ismtpd-95
Return-Path domain
send.sweetaddisons.com
DKIM signature
d=sweetaddisons.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1400.shared.klaviyomail.com [149.72.226.45] by our receiving server with ESMTPS
  2. by recvd-…-lknsk with SMTP
  3. from (unnamed) by geopod-ismtpd-95 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 2, 2026 5:17 PM🍪The cookies you were eyeing are waiting…
Jul 29, 2026 12:23 AMYou've been reading. Now taste.
Jul 27, 2026 1:23 PMNot all gluten-free desserts are created equal
Jul 22, 2026 11:16 AMWhy 50,000+ people keep reordering (this email)
Jul 15, 2026 3:12 PMEveryone keeps asking us the same question...
Jul 14, 2026 1:23 PMDessert with 17g of protein?
Jul 13, 2026 4:22 AMLast call

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