Shame is common. Here's how one couple overcame it.

Preview text: What one customer story taught us about shame and sex

TabuMonday, Aug 31, 2026 at 7:31 PM EasternKlaviyo
TabuShame is common. Here's how one couple overcame it.
Subject
Shame is common. Here's how one couple overcame it.
Preview text
What one customer story taught us about shame and sex
From
hello@heytabu.com
Brand
Tabu
Sent
Mon Aug 31, 2026, 7:31 PM ET
Size
53 KB
Images
10
Links
16, 4 of them buttons
Subject length
51 characters

Against Tabu's usual

Sent in the 7 PM hour, which holds 4% of its emails; 30% arrive in the 3 PM hour. The subject is 51 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
Shame is common. Here's how one couple overcame it.
Date
Mon, 31 Aug 2026 23:31:58 +0000 (UTC)
Message-ID domain
geopod-ismtpd-38
Return-Path domain
send.heytabu.com
DKIM signature
d=heytabu.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-v8m45 with SMTP
  2. from (unnamed) by geopod-ismtpd-38 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 5, 2026 9:42 AMA quick reminder — our Labor Day Sale is still going
Sep 3, 2026 3:27 PMOur Labor Day sale is here
Sep 2, 2026 3:12 PMEarly access: 15% off sitewide
Aug 31, 2026 7:31 PMShame is common. Here's how one couple overcame it. (this email)
Aug 27, 2026 7:55 PMIt’s meant to be yours!
Aug 25, 2026 7:54 PMPsst.. here’s 10% off just for you
Aug 24, 2026 7:54 PMDid you see something you liked?

More from Tabu

All Tabu emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.