They Sent It

Early bird gets the worm

Don't wait until last minute

TacnationTuesday, Sep 29, 2026 at 5:30 PM EasternKlaviyo
TacnationEarly bird gets the worm
Subject
Early bird gets the worm
Preview text
Don't wait until last minute
From
info@trytacnation.com
Sent
Tue Sep 29, 2026, 5:30 PM ET
Size
37 KB
Images
10
Links
10, 1 of them buttons
Subject length
24 characters

Against Tacnation's usual

Sent in the 5 PM hour, which holds 3% of its emails; 11% arrive in the 6 AM hour. The subject is 24 characters; its average is 23.

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From
Eric from Tacnation <[email protected]>
Subject
Early bird gets the worm
Date
Tue, 29 Sep 2026 21:30:35 +0000 (UTC)
Message-ID domain
geopod-ismtpd-27
Return-Path domain
send.trytacnation.com
DKIM signature
d=trytacnation.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-dn8gx with SMTP
  2. from (unnamed) by geopod-ismtpd-27 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 4, 2026 7:30 AMWe asked. This is what stung.
Oct 3, 2026 11:30 AMYour tape is lying to you
Oct 1, 2026 11:45 AMWhat 1,000+ of you actually told us
Sep 29, 2026 5:30 PMEarly bird gets the worm (this email)
Sep 27, 2026 9:02 AM97% said this changed how they carry
Sep 26, 2026 8:05 AMHot stuff
Sep 24, 2026 11:45 AMOctober's going to look different

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