This wasn't supposed to win...

Preview text: But it did.

Taffy ShopTuesday, Mar 31, 2026 at 12:29 AM EasternKlaviyo
Taffy ShopThis wasn't supposed to win...
Subject
This wasn't supposed to win...
Preview text
But it did.
From
hello@taffyshop.com
Sent
Tue Mar 31, 2026, 12:29 AM ET
Sent to
taffyonline.com, taffyshop.com
Size
103 KB
Images
28
Links
18, 4 of them buttons
Subject length
30 characters

Against Taffy Shop's usual

Sent in the 12 AM hour, which holds 1% of its emails; 10% arrive in the 2 PM hour. The subject is 30 characters; its average is 31.

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Sent just before and after

Apr 14, 2026 4:32 PMThink you hate taffy?
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Mar 31, 2026 12:29 AMThis wasn't supposed to win... (this email)
Mar 27, 2026 7:03 PMThis is the final vote...
Mar 26, 2026 6:44 AMLast call on what you saw
Mar 24, 2026 6:44 AMLegend ๐Ÿ“œ says what you saw was...

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