The mini-me edit

Preview text: New in: baby blankets

TBCoSaturday, Aug 15, 2026 at 3:30 AM EasternKlaviyo
TBCoThe mini-me edit
Subject
The mini-me edit
Preview text
New in: baby blankets
From
hello@tbco.com
Brand
TBCo
Sent
Sat Aug 15, 2026, 3:30 AM ET
Sent to
China (tartanblanketco.cn), United Kingdom (tartanblanketco.co.uk), tartanblanketco.com, India (tartanblanketco.in), tartanblanketco.net, thetartanblanketcompany.com, wearetbco.com
Size
59 KB
Images
19
Links
25, 8 of them buttons
Subject length
16 characters

Against TBCo's usual

Sent in its busiest hour, 3 AM, which holds 54% of its emails. The subject is 16 characters; its average is 25.

Report this email

Sent just before and after

Aug 20, 2026 3:35 AMThe First Layer of the Season
Aug 18, 2026 5:01 AMThe Late Summer Rotation
Aug 15, 2026 3:30 AMFor you & your mini me
Aug 15, 2026 3:30 AMThe mini-me edit (this email)
Aug 13, 2026 12:00 PMOut of Office: On
Aug 11, 2026 5:00 AMIYKYK: Copenhagen Fashion Week
Aug 11, 2026 5:00 AMCopenhagen Fashion Week Recap

More from TBCo

All TBCo emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.