The scarf that started it all

Preview text: Back in new season colour

TBCoTuesday, Sep 1, 2026 at 3:30 AM EasternKlaviyo
TBCoThe scarf that started it all
Subject
The scarf that started it all
Preview text
Back in new season colour
From
hello@tbco.com
Brand
TBCo
Sent
Tue Sep 1, 2026, 3:30 AM ET
Sent to
China (tartanblanketco.cn), Colombia (tartanblanketco.co), United Kingdom (tartanblanketco.co.uk), tartanblanketco.com, India (tartanblanketco.in), tartanblanketco.net, tartanblanketco.org, tartanblanketcompany.com, tbco.com, tbcothebrand.com, Colombia (thetartanblanket.co), thetartanblanketcompany.com, thetartanscarfco.com, wearetbco.com
Size
68 KB
Images
21
Links
28, 8 of them buttons
Subject length
29 characters

Against TBCo's usual

Sent in its busiest hour, 3 AM, which holds 54% of its emails. The subject is 29 characters; its average is 25.

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Sent just before and after

Sep 5, 2026 3:15 AM20% Off This Weekend
Sep 4, 2026 3:30 AMIt's Our Birthday. But You Get the Gift.
Sep 3, 2026 3:30 AMEarly Access: Birthday Sale at TBCo
Sep 1, 2026 3:30 AMThe scarf that started it all (this email)
Aug 29, 2026 3:30 AMSoft Launch: Knitwear
Aug 27, 2026 3:36 AMLayer Into Autumn
Aug 25, 2026 7:30 AMThrow Some Personality In

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