Are You Calculating Churn Wrong?

Preview text: Are You Calculating Churn Wrong? Most ecommerce brands are. Here's the right way to…

Thursday, Jul 2, 2026 at 11:05 AM EasternHubSpot

The Access Loyalty BlogAre You Calculating Churn Wrong?

Image not available

No image available for this email.

Subject: Are You Calculating Churn Wrong?
Preview text: Are You Calculating Churn Wrong? Most ecommerce brands are. Here's the right way to…
From: loyalty.news@accessdevelopment.com
Brand: The Access Loyalty Blog
ESP: HubSpot
Sent: Thu Jul 2, 2026, 11:05 AM ET
Size: 54 KB
Images: 7
Links: 15, 1 of them buttons
Subject length: 32 characters

Against The Access Loyalty Blog's usual

Sent in the 11 AM hour, which holds 12% of its emails; 38% arrive in the 12 PM hour. The subject is 32 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: The Access Loyalty Blog <[email protected]>
Reply-To: [email protected]
Subject: Are You Calculating Churn Wrong?
Date: Thu, 2 Jul 2026 09:05:54 -0600
Message-ID domain: bf07.na2.hubspotemail.net
Return-Path domain: bf07.na2.hubspotemail.net
DKIM signature: d=bf07.na2.hubspotemail.net s=hs2; d=accessdevelopment.com s=hs2
List-Unsubscribe: Present, one-click
Feedback-ID sender: HubSpot

from byc96lz.bf07.na2.hubspotemail.net [216.139.64.101] by our receiving server with ESMTPS

Other sending headers (names only): X-HS-Cid, X-Report-Abuse-To

	Sep 17, 2026 12:06 PM	How to scale your brand without scaling costs
	Aug 20, 2026 11:02 AM	How NOT to lose a customer in 10 days
	Jul 16, 2026 9:27 AM	You have customers, but do you have loyal customers?
	Jul 2, 2026 11:05 AM	Are You Calculating Churn Wrong? (this email)
	Jun 18, 2026 11:04 AM	Are You Calculating Churn Wrong?
	May 28, 2026 12:44 PM	The loyalty metrics your CFO cares about
	May 14, 2026 11:37 AM	Are you measuring the right loyalty number?