Not All Soap is Created Equal
Preview text: Why our bars beat theirs every time.

Using this email in an article? Credit: The Black Stuff email via They Sent It, with a link to this page. Full-size image
- Subject
- Not All Soap is Created Equal
- Preview text
- Why our bars beat theirs every time.
- From
- hello@
theblkstuff.com - Brand
- The Black Stuff
- ESP
- Klaviyo
- Sent
- Fri Oct 16, 2026, 1:36 AM ET
- Sent to
- myfab.com, theblackstuff.com, Ireland (theblackstuff.ie), theblkstuff.com
- Size
- 63 KB
- Images
- 27
- Links
- 20, 1 of them buttons
- Subject length
- 29 characters
Against The Black Stuff's usual
Sent in the 1 AM hour, which holds 4% of its emails; 37% arrive in the 7 AM hour. The subject is 29 characters; its average is 33.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- The Black Stuff <[email protected]>
- Subject
- Not All Soap is Created Equal
- Date
- Fri, 16 Oct 2026 05:36:32 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-0
- Return-Path domain
- email.theblkstuff.com
- DKIM signature
- d=theblkstuff.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-4qt79 with SMTP
- from (unnamed) by geopod-ismtpd-0 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 20, 2026 7:00 AM | Frankensoaps Are Coming Back! | |
| Oct 18, 2026 1:37 AM | Don’t Take Our Work for It… | |
| Oct 16, 2026 8:04 AM | Your soap's wingmen inside ➡️ | |
| Oct 16, 2026 1:36 AM | Not All Soap is Created Equal (this email) | |
| Oct 15, 2026 1:35 AM | From Lockdown to 1 Million Bars 🧼 | |
| Oct 14, 2026 7:09 AM | The Essence in Every Bar 🧼 | |
| Oct 14, 2026 1:34 AM | Come for the Bar, Stay for the Craic |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 16, 2026.












