Our shea butter breaks the rules
Preview text: By a lot. Here's the full formula.

Using this email in an article? Credit: The Black Stuff email via They Sent It, with a link to this page. Full-size image
- Subject
- Our shea butter breaks the rules
- Preview text
- By a lot. Here's the full formula.
- From
- hello@
theblkstuff.com - Brand
- The Black Stuff
- ESP
- Klaviyo
- Sent
- Fri Sep 11, 2026, 8:04 AM ET
- Sent to
- myfab.com, theblackstuff.com, Ireland (theblackstuff.ie), theblkstuff.com
- Size
- 60 KB
- Images
- 25
- Links
- 18, 1 of them buttons
- Subject length
- 32 characters
Against The Black Stuff's usual
Sent in the 8 AM hour, which holds 22% of its emails; 37% arrive in the 7 AM hour. The subject is 32 characters; its average is 33.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- The Black Stuff <[email protected]>
- Subject
- Our shea butter breaks the rules
- Date
- Fri, 11 Sep 2026 12:04:41 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-96
- Return-Path domain
- email.theblkstuff.com
- DKIM signature
- d=theblkstuff.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-5js69 with SMTP
- from (unnamed) by geopod-ismtpd-96 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Sep 18, 2026 8:06 AM | Your skin has its own ecosystem | |
| Sep 16, 2026 8:04 AM | A subscription we can't recommend. | |
| Sep 14, 2026 7:00 AM | How to feel like a new man every day | |
| Sep 11, 2026 8:04 AM | Our shea butter breaks the rules (this email) | |
| Sep 9, 2026 8:04 AM | This wasn't on our 2026 bingo card 🫢 | |
| Sep 9, 2026 7:01 AM | What started in a kitchen... | |
| Sep 7, 2026 8:06 AM | Meet Arthur. Again. 🎩🚬 |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 11, 2026.








