Our shea butter breaks the rules

Preview text: By a lot. Here's the full formula.

The Black StuffFriday, Sep 11, 2026 at 8:04 AM EasternKlaviyo
The Black StuffOur shea butter breaks the rules
Subject
Our shea butter breaks the rules
Preview text
By a lot. Here's the full formula.
From
hello@theblkstuff.com
Sent
Fri Sep 11, 2026, 8:04 AM ET
Sent to
myfab.com, theblackstuff.com, Ireland (theblackstuff.ie), theblkstuff.com
Size
60 KB
Images
25
Links
18, 1 of them buttons
Subject length
32 characters

Against The Black Stuff's usual

Sent in the 8 AM hour, which holds 22% of its emails; 37% arrive in the 7 AM hour. The subject is 32 characters; its average is 33.

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From
The Black Stuff <[email protected]>
Subject
Our shea butter breaks the rules
Date
Fri, 11 Sep 2026 12:04:41 +0000 (UTC)
Message-ID domain
geopod-ismtpd-96
Return-Path domain
email.theblkstuff.com
DKIM signature
d=theblkstuff.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-5js69 with SMTP
  2. from (unnamed) by geopod-ismtpd-96 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 18, 2026 8:06 AMYour skin has its own ecosystem
Sep 16, 2026 8:04 AMA subscription we can't recommend.
Sep 14, 2026 7:00 AMHow to feel like a new man every day
Sep 11, 2026 8:04 AMOur shea butter breaks the rules (this email)
Sep 9, 2026 8:04 AMThis wasn't on our 2026 bingo card 🫢
Sep 9, 2026 7:01 AMWhat started in a kitchen...
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