The Concept emails
The Concept sends about 2 emails a week through Klaviyo, most often on Saturday around 5 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Saturdays at 5am ET
- Last sent
- 3 days ago · Oct 27
- Tracked since
- Mar 2026
- Emails collected
- 54
Recent emails
Oct 27, 2026 12:04 PM
New In
Oct 24, 2026 5:01 AM
As Seen On
Oct 22, 2026 11:03 AM
Structured Silhouettes
Oct 21, 2026 6:02 AM
Most-Loved Pieces
Oct 17, 2026 5:02 AM
The Suede Edit
Oct 16, 2026 1:23 AM
Welcome to The Concept
Recent subject lines
All subject linesSubject lines average 17 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 27, 2026 12:04 PM | New In | Shop the latest arrivals at 20% OFF using code TheEdit20 | |
| Oct 24, 2026 5:01 AM | As Seen On | Signature pieces in the spotlight | |
| Oct 22, 2026 11:03 AM | Structured Silhouettes | Shop your favorite look at 20% OFF using code: TheEdit20 | |
| Oct 21, 2026 6:02 AM | Most-Loved Pieces | Discover our most-worn pieces | |
| Oct 17, 2026 5:02 AM | The Suede Edit | Shop suede looks at 20% OFF using code: TheEdit20 | |
| Oct 16, 2026 1:23 AM | Welcome to The Concept | Thank you for signing up | |
| Oct 13, 2026 11:07 AM | Fall Suiting | Shop suits at 20% OFF using code: TheEdit20 | |
| Oct 10, 2026 5:01 AM | Hue of the Season | Shop brown looks at 20% OFF using code: TheEdit20 |
Archive
View full archiveOctober 2026 8 emails
View allOct 13, 2026 11:07 AM
Oct 10, 2026 5:01 AM
September 2026 8 emails
View allSep 29, 2026 11:04 AM
Sep 26, 2026 5:00 AM
Sep 22, 2026 11:02 AM
Sep 18, 2026 7:02 AM
Sep 15, 2026 11:02 AM
Sep 12, 2026 5:01 AM
Sep 8, 2026 11:05 AM
Sep 5, 2026 5:00 AM
When The Concept sends
41% of its emails arrive in the 5 AM hour, with a second, smaller wave around 11 AM. Saturdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 12 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 21 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 1 | 0 | 0 | 1 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 1 | 0 | 1 | 1 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 21 | 1 |
| 6a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 1 | 12 | 0 | 5 | 0 | 0 | 0 |
| 12p | 0 | 2 | 0 | 1 | 0 | 0 | 0 |
| 1p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 21 emails)
Based on 54 emails received from Mar 24 to Oct 27, 2026. Times in US Eastern. How we collect · When all brands send
How often The Concept sends
Complete months have run between 5 and 12 emails.
- Busiest month
- Aug 2026, 12
- Quietest month
- Jun 2026, 5
- Busiest day
- Saturday, 22
- Quietest day
- Monday, 1
About The Concept
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 54
- Emails a week
- about 2
- Last sent
- Oct 27, 2026
- Sends from
- newsletter@
theconceptt.com - Subject length
- 17 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 262262clo.com · Top 1 million sites | Klaviyo | Top 1 million sites | about 2 | Sunday | Oct 24, 2026 | Klaviyo · about 2 a week · busiest Sunday · last sent Oct 24, 2026 | |
 11thHour11thhourhome.com | Klaviyo | about 2 | Wednesday | Oct 26, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 26, 2026 | ||
 1THINGZ11thingz1.com | Klaviyo | about 2 | Friday | Oct 20, 2026 | Klaviyo · about 2 a week · busiest Friday · last sent Oct 20, 2026 |
