How May the 4th actually started

Preview text: The story behind “May the 4th” is actually pretty unexpected.

Wednesday, Apr 22, 2026 at 5:15 AM EasternKlaviyo

The Costume CompanyHow May the 4th actually started

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Subject: How May the 4th actually started
Preview text: The story behind “May the 4th” is actually pretty unexpected.
From: costumes@thecostumecompany.com.au
Brand: The Costume Company
ESP: Klaviyo
Sent: Wed Apr 22, 2026, 5:15 AM ET
Sent to: Australia (costumecompany.com.au), Australia (costumeshalloween.com.au)
Size: 14 KB
Images: 1
Links: 2
Subject length: 32 characters

Against The Costume Company's usual

Sent in the 5 AM hour, which holds 4% of its emails; 16% arrive in the 4 AM hour. The subject is 32 characters; its average is 41.

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