The Fold London subject lines
46 subject lines averaging 31 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 5, 2026 12:01 PM | Exceptional wool. Individual style. | 35 | The bestselling fabric gets an Autumn update | Nov 5, 2026 12:01 PM · 35 characters. The bestselling fabric gets an Autumn update | |
| Nov 4, 2026 11:45 AM | The Coat You'll Keep Forever | 28 | Meet your new-season outerwear | Nov 4, 2026 11:45 AM · 28 characters. Meet your new-season outerwear | |
| Nov 3, 2026 12:00 PM | The Leather Edit | 16 | Wardrobe classics to take you from day to night | Nov 3, 2026 12:00 PM · 16 characters. Wardrobe classics to take you from day to night | |
| Nov 1, 2026 10:00 AM | Last Chance | 20% OFF OCCASIONWEAR · Resent | 34 | Final day to find your next event look | Nov 1, 2026 10:00 AM · 34 characters. Final day to find your next event look | |
| Nov 1, 2026 3:02 AM | Last Chance | 20% OFF OCCASIONWEAR | 34 | Final day to find your next event look | Nov 1, 2026 3:02 AM · 34 characters. Final day to find your next event look | |
| Oct 31, 2026 7:00 AM | JUST IN - JACQUARD | In the Payday Edit | 39 | Exquisite occasionwear crafted in Italy, currently up to 20% off | Oct 31, 2026 7:00 AM · 39 characters. Exquisite occasionwear crafted in Italy, currently up to 20% off | |
| Oct 30, 2026 6:36 AM | Payday Edit | 20% OFF OCCASIONWEAR | 34 | There's never been a better time to find your next event look | Oct 30, 2026 6:36 AM · 34 characters. There's never been a better time to find your next event look | |
| Oct 29, 2026 12:45 PM | Executive decision | Standout suiting | 37 | Tailoring that commands attention. | Oct 29, 2026 12:45 PM · 37 characters. Tailoring that commands attention. | |
| Oct 28, 2026 12:46 PM | The shade of the season | 23 | Meet deep plum, your new-season statement | Oct 28, 2026 12:46 PM · 23 characters. Meet deep plum, your new-season statement | |
| Oct 27, 2026 12:45 PM | Our leading lady. Behind the lens. | 34 | On making the film, taking the lead and rewriting the script | Oct 27, 2026 12:45 PM · 34 characters. On making the film, taking the lead and rewriting the script | |
| Oct 26, 2026 12:47 PM | Suited for every invitation. | 28 | Mix and match our signature workwear and save up to 25%. | Oct 26, 2026 12:47 PM · 28 characters. Mix and match our signature workwear and save up to 25%. | |
| Oct 25, 2026 4:31 AM | Into the autumn palette | 23 | Rich autumnal hues, from dawn to dusk. | Oct 25, 2026 4:31 AM · 23 characters. Rich autumnal hues, from dawn to dusk. | |
| Oct 24, 2026 4:32 AM | The Party Edit | 14 | Our stylists' picks of black tie and partywear | Oct 24, 2026 4:32 AM · 14 characters. Our stylists' picks of black tie and partywear | |
| Oct 23, 2026 11:30 AM | They understood the dress code | 30 | Discover who wore what at The Arrival screening | Oct 23, 2026 11:30 AM · 30 characters. Discover who wore what at The Arrival screening | |
| Oct 22, 2026 11:46 AM | The long and short of great trousers | 36 | Meet your match, from classic cuts to statement silhouettes | Oct 22, 2026 11:46 AM · 36 characters. Meet your match, from classic cuts to statement silhouettes | |
| Oct 21, 2026 11:47 AM | Turbulence-free tailoring | 25 | Crease-resistant suits for wherever work takes you | Oct 21, 2026 11:47 AM · 25 characters. Crease-resistant suits for wherever work takes you | |
| Oct 20, 2026 11:45 AM | A little more off. A lot more to love. | 38 | Now up to 25% off workwear bestsellers | Oct 20, 2026 11:45 AM · 38 characters. Now up to 25% off workwear bestsellers | |
| Oct 19, 2026 12:15 PM | The Fold community, in focus | 28 | Discover our findings so far, and have your say | Oct 19, 2026 12:15 PM · 28 characters. Discover our findings so far, and have your say | |
| Oct 17, 2026 5:05 AM | The dress code? Immaculate. | 27 | Good company, great outfits and a night at the movies. | Oct 17, 2026 5:05 AM · 27 characters. Good company, great outfits and a night at the movies. | |
| Oct 16, 2026 11:07 AM | Immaculate on arrival. No further questions. | 44 | A little chaos. A lot of outfit changes. Roll film. | Oct 16, 2026 11:07 AM · 44 characters. A little chaos. A lot of outfit changes. Roll film. | |
| Oct 15, 2026 12:03 PM | Some dresses just get it | 24 | Bestselling dresses that always deliver | Oct 15, 2026 12:03 PM · 24 characters. Bestselling dresses that always deliver | |
| Oct 13, 2026 12:11 PM | The coat is the occasion | 24 | Celier turns the final layer into the main event | Oct 13, 2026 12:11 PM · 24 characters. Celier turns the final layer into the main event | |
| Oct 12, 2026 12:30 PM | She's on her way. Spiritually | 29 | Something is arriving soon | Oct 12, 2026 12:30 PM · 29 characters. Something is arriving soon | |
| Oct 12, 2026 12:41 AM | Remarkable women wear The Fold | 30 | Meet the women making it their own | Oct 12, 2026 12:41 AM · 30 characters. Meet the women making it their own | |
| Oct 11, 2026 12:41 AM | Take the stress out of getting dressed | 38 | Versatile styles, considered fit, effortless ordering | Oct 11, 2026 12:41 AM · 38 characters. Versatile styles, considered fit, effortless ordering | |
| Oct 10, 2026 5:31 AM | For the love of dressing up | 27 | Eveningwear worth RSVPing yes for | Oct 10, 2026 5:31 AM · 27 characters. Eveningwear worth RSVPing yes for | |
| Oct 10, 2026 12:41 AM | Why I founded The Fold | 22 | The story behind the brand, and the women at its heart | Oct 10, 2026 12:41 AM · 22 characters. The story behind the brand, and the women at its heart | |
| Oct 9, 2026 12:02 PM | The texture that means business | 31 | Luxurious, warm and naturally crease-resistant | Oct 9, 2026 12:02 PM · 31 characters. Luxurious, warm and naturally crease-resistant | |
| Oct 9, 2026 12:41 AM | Welcome to The Fold. Your 10% Off Awaits. | 41 | Beautiful clothes for busy lives - and your welcome code is inside. | Oct 9, 2026 12:41 AM · 41 characters. Beautiful clothes for busy lives - and your welcome code is inside. | |
| Oct 8, 2026 12:01 PM | Clever Crepe gets an autumn update | 34 | Meet the new-season shade | Oct 8, 2026 12:01 PM · 34 characters. Meet the new-season shade | |
| Oct 7, 2026 12:00 PM | Meet your new favourite knits | 29 | Four exceptional fabrics. Four new ways to wear them. | Oct 7, 2026 12:00 PM · 29 characters. Four exceptional fabrics. Four new ways to wear them. | |
| Oct 6, 2026 12:02 PM | Help shape what comes next | 26 | Have your say and enjoy 15% off your next order | Oct 6, 2026 12:02 PM · 26 characters. Have your say and enjoy 15% off your next order | |
| Oct 4, 2026 5:04 AM | Just hours left | UP TO 40% OFF | 31 | Sale ends midnight | Oct 4, 2026 5:04 AM · 31 characters. Sale ends midnight | |
| Oct 3, 2026 5:06 AM | Final call: the sale ends Sunday | 32 | Don't miss your favourites with up to 40% off | Oct 3, 2026 5:06 AM · 32 characters. Don't miss your favourites with up to 40% off | |
| Oct 2, 2026 12:01 PM | Chocolate. No sweet tooth required | 34 | Rich colour, polished textures, zero sugar | Oct 2, 2026 12:01 PM · 34 characters. Rich colour, polished textures, zero sugar | |
| Oct 1, 2026 12:03 PM | Tailoring worth checking out | 28 | Premium Italian wool. Heritage British style. | Oct 1, 2026 12:03 PM · 28 characters. Premium Italian wool. Heritage British style. | |
| Sep 30, 2026 4:39 AM | New lines added | UP TO 40% OFF | 31 | More to love in the sale | Sep 30, 2026 4:39 AM · 31 characters. More to love in the sale | |
| Sep 29, 2026 12:31 PM | SELLING FAST | UP TO 40% OFF | 28 | Shop the styles everyone’s after | Sep 29, 2026 12:31 PM · 28 characters. Shop the styles everyone’s after | |
| Sep 28, 2026 12:02 PM | The Dress Edit, now up to 40% off | 33 | Discover the mid-season sale | Sep 28, 2026 12:02 PM · 33 characters. Discover the mid-season sale | |
| Sep 26, 2026 3:03 AM | Leather. But not as you know it. | 32 | A sharper take on wardrobe classics | Sep 26, 2026 3:03 AM · 32 characters. A sharper take on wardrobe classics | |
| Sep 25, 2026 12:03 PM | Your wardrobe’s new overachiever | 32 | Meet the trousers doing rather more than most | Sep 25, 2026 12:03 PM · 32 characters. Meet the trousers doing rather more than most | |
| Sep 24, 2026 12:03 PM | Your personal sale edit | UP TO 40% OFF | 39 | We're sure you'll love this | Sep 24, 2026 12:03 PM · 39 characters. We're sure you'll love this | |
| Sep 23, 2026 1:35 AM | Remarkable women wear The Fold | 30 | Meet the women making it their own | Sep 23, 2026 1:35 AM · 30 characters. Meet the women making it their own | |
| Sep 22, 2026 1:34 AM | Take the stress out of getting dressed | 38 | Versatile styles, considered fit, effortless ordering | Sep 22, 2026 1:34 AM · 38 characters. Versatile styles, considered fit, effortless ordering | |
| Sep 21, 2026 1:33 AM | Why I founded The Fold | 22 | The story behind the brand, and the women at its heart | Sep 21, 2026 1:33 AM · 22 characters. The story behind the brand, and the women at its heart | |
| Sep 20, 2026 1:32 AM | Welcome to The Fold. Your 10% off awaits. | 41 | Beautiful clothes for busy lives - and your welcome code is inside | Sep 20, 2026 1:32 AM · 41 characters. Beautiful clothes for busy lives - and your welcome code is inside |
Based on 46 emails received from Sep 20 to Nov 5, 2026. Times in US Eastern. How we collect