The Go-To subject lines
35 subject lines averaging 22 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 7:48 PM | We noticed you noticing. | 24 | Good things don't wait forever. | Nov 1, 2026 7:48 PM · 24 characters. Good things don't wait forever. | |
| Oct 31, 2026 2:03 PM | Your Christmas List Handled | 27 | Every name ticked off, from him to her and everyone in between | Oct 31, 2026 2:03 PM · 27 characters. Every name ticked off, from him to her and everyone in between | |
| Oct 31, 2026 8:04 AM | Your Christmas List Handled | 27 | Naughty or nice, everyone makes our list | Oct 31, 2026 8:04 AM · 27 characters. Naughty or nice, everyone makes our list | |
| Oct 30, 2026 8:47 PM | Still thinking? | 15 | Take another look. | Oct 30, 2026 8:47 PM · 15 characters. Take another look. | |
| Oct 29, 2026 8:45 PM | Noticed You. Noticing Me 👀 | 26 | See something you like? | Oct 29, 2026 8:45 PM · 26 characters. See something you like? | |
| Oct 27, 2026 2:15 PM | Just Landed | 11 | Christmas ornaments, slogan caps & a new zebra pouch colourway | Oct 27, 2026 2:15 PM · 11 characters. Christmas ornaments, slogan caps & a new zebra pouch colourway | |
| Oct 24, 2026 6:00 AM | Your Halloween Hosting Guide | 28 | Shop tableware, glassware and candles for a table that does the talking | Oct 24, 2026 6:00 AM · 28 characters. Shop tableware, glassware and candles for a table that does the talking | |
| Oct 21, 2026 3:01 PM | The Birthday Reminder You Needed | 32 | The bestsellers they’d pick for themselves | Oct 21, 2026 3:01 PM · 32 characters. The bestsellers they’d pick for themselves | |
| Oct 18, 2026 8:48 AM | It's got their name on it. | 26 | 10% off expires in 48 hours. | Oct 18, 2026 8:48 AM · 26 characters. 10% off expires in 48 hours. | |
| Oct 16, 2026 8:47 AM | The Gifts Everyone’s Buying. | 28 | 10% off ends in 4 days. | Oct 16, 2026 8:47 AM · 28 characters. 10% off ends in 4 days. | |
| Oct 15, 2026 2:04 PM | Introducing the 2026 Christmas Gift Guide | 41 | Gifts that stop traffic🚦 | Oct 15, 2026 2:04 PM · 41 characters. Gifts that stop traffic🚦 | |
| Oct 14, 2026 1:04 PM | Set Your Alarm ⏰ | 16 | The Christmas Gift Guide 2026, live online tomorrow 7pm BST | Oct 14, 2026 1:04 PM · 16 characters. The Christmas Gift Guide 2026, live online tomorrow 7pm BST | |
| Oct 13, 2026 8:45 AM | You're On The List | 18 | Our gift to you inside | Oct 13, 2026 8:45 AM · 18 characters. Our gift to you inside | |
| Oct 10, 2026 7:00 AM | The Baby Shower Edit 🍼 | 22 | Personalised gifts for the newest arrival | Oct 10, 2026 7:00 AM · 22 characters. Personalised gifts for the newest arrival | |
| Oct 5, 2026 2:03 PM | You’ve Got A Ticket | 19 | Consider this your first Christmas warning | Oct 5, 2026 2:03 PM · 19 characters. Consider this your first Christmas warning | |
| Oct 3, 2026 7:00 AM | Straight To The Print | 21 | Spots, stripes and the trays you missed | Oct 3, 2026 7:00 AM · 21 characters. Spots, stripes and the trays you missed | |
| Oct 1, 2026 1:07 PM | A Gift For Every Occasion | 25 | Birthdays, housewarmings, baby showers and beyond. | Oct 1, 2026 1:07 PM · 25 characters. Birthdays, housewarmings, baby showers and beyond. | |
| Sep 29, 2026 10:29 AM | We noticed you noticing. | 24 | Good things don't wait forever. | Sep 29, 2026 10:29 AM · 24 characters. Good things don't wait forever. | |
| Sep 27, 2026 10:28 AM | Still thinking? | 15 | Take another look. | Sep 27, 2026 10:28 AM · 15 characters. Take another look. | |
| Sep 26, 2026 10:27 AM | Noticed You. Noticing Me 👀 | 26 | See something you like? | Sep 26, 2026 10:27 AM · 26 characters. See something you like? | |
| Sep 26, 2026 7:00 AM | Just Landed | 11 | Wellness essentials, custom notebooks & new ceramics | Sep 26, 2026 7:00 AM · 11 characters. Wellness essentials, custom notebooks & new ceramics | |
| Sep 16, 2026 1:03 PM | Two Founders. Two Weddings. | 27 | The details, the dresses, the edit that followed | Sep 16, 2026 1:03 PM · 27 characters. The details, the dresses, the edit that followed | |
| Sep 12, 2026 7:01 AM | Just Landed | 11 | New-in prints, personalised kids gifts & more | Sep 12, 2026 7:01 AM · 11 characters. New-in prints, personalised kids gifts & more | |
| Sep 7, 2026 1:01 PM | Introducing a new THE GO-TO | 27 | Your gifting experience, elevated. | Sep 7, 2026 1:01 PM · 27 characters. Your gifting experience, elevated. | |
| Sep 6, 2026 6:01 AM | Something's Changing | 20 | Our new site launches tomorrow | Sep 6, 2026 6:01 AM · 20 characters. Our new site launches tomorrow | |
| Sep 3, 2026 1:01 PM | Just Landed | 11 | New brands, iconic glassware, personalised ceramics & more | Sep 3, 2026 1:01 PM · 11 characters. New brands, iconic glassware, personalised ceramics & more | |
| Aug 29, 2026 7:00 AM | Just Landed | 11 | New bridal albums, monogrammed hats & more | Aug 29, 2026 7:00 AM · 11 characters. New bridal albums, monogrammed hats & more | |
| Aug 8, 2026 7:01 AM | No Crying on The Yacht | 22 | Gifts for the ones who'd rather be at sea | Aug 8, 2026 7:01 AM · 22 characters. Gifts for the ones who'd rather be at sea | |
| Aug 1, 2026 7:00 AM | August Birthday? | 16 | 12 gifts they'll actually want | Aug 1, 2026 7:00 AM · 16 characters. 12 gifts they'll actually want | |
| Jul 28, 2026 6:06 PM | We noticed you noticing. | 24 | Good things don't wait forever. | Jul 28, 2026 6:06 PM · 24 characters. Good things don't wait forever. | |
| Jul 26, 2026 6:11 PM | Still thinking? | 15 | Take another look. | Jul 26, 2026 6:11 PM · 15 characters. Take another look. | |
| Jul 26, 2026 6:49 AM | It's got their name on it. | 26 | The gift they'll never re-gift | Jul 26, 2026 6:49 AM · 26 characters. The gift they'll never re-gift | |
| Jul 25, 2026 6:09 PM | Noticed You. Noticing Me 👀 | 26 | See something you like? | Jul 25, 2026 6:09 PM · 26 characters. See something you like? | |
| Jul 24, 2026 6:50 AM | The Bestselling Gifts Right Now | 31 | Don't say we didn't tell you. | Jul 24, 2026 6:50 AM · 31 characters. Don't say we didn't tell you. | |
| Jul 21, 2026 6:48 AM | You're On The List | 18 | Our gift to you inside | Jul 21, 2026 6:48 AM · 18 characters. Our gift to you inside |
Based on 35 emails received from Jul 21 to Nov 1, 2026. Times in US Eastern. How we collect