Some drink from mugs. Others wield them.

Preview text: This is a right of passage

The Heavy CupTuesday, Apr 21, 2026 at 8:30 AM EasternKlaviyo
The Heavy CupSome drink from mugs. Others wield them.
Subject
Some drink from mugs. Others wield them.
Preview text
This is a right of passage
From
getheavy@theheavycup.com
Sent
Tue Apr 21, 2026, 8:30 AM ET
Size
48 KB
Images
10
Links
7, 4 of them buttons
Subject length
40 characters

Against The Heavy Cup's usual

Sent in the 8 AM hour, which holds 6% of its emails; 16% arrive in the 2 AM hour. The subject is 40 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Heavy Cup <[email protected]>
Subject
Some drink from mugs. Others wield them.
Date
Thu, 30 Apr 2026 14:04:49 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.theheavycup.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.theheavycup.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-16-17.kmta.shared.klaviyomail.com [170.203.16.17] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Apr 26, 2026 10:00 PMEverything Started With This Mug.
Apr 23, 2026 11:01 AMBlue Won’t Sit Long.
Apr 23, 2026 8:30 AMWeak excuses won’t make you stronger.
Apr 21, 2026 8:30 AMSome drink from mugs. Others wield them. (this email)
Apr 20, 2026 8:29 AMLook, its something heavy
Apr 19, 2026 3:22 AMBreaking: The Factory is Mad at Us
Apr 17, 2026 10:00 PMIf You Want Attention, Skip This.

More from The Heavy Cup

All The Heavy Cup emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.