They Sent It

We've Got News.

One Thing Got Lighter.

The Heavy CupThursday, Jul 9, 2026 at 11:00 PM EasternKlaviyo
The Heavy CupWe've Got News.
Subject
We've Got News.
Preview text
One Thing Got Lighter.
From
getheavy@theheavycup.com
Sent
Thu Jul 9, 2026, 11:00 PM ET
Size
37 KB
Images
15
Links
11, 4 of them buttons
Subject length
15 characters

Against The Heavy Cup's usual

Sent in the 11 PM hour, which holds 2% of its emails; 16% arrive in the 2 AM hour. The subject is 15 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Heavy Cup <[email protected]>
Subject
We've Got News.
Date
Fri, 10 Jul 2026 03:00:25 +0000 (UTC)
Message-ID domain
geopod-ismtpd-19
Return-Path domain
k1.send.theheavycup.com
DKIM signature
d=send.theheavycup.com s=s1
List-Unsubscribe
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Servers it passed through, newest first

  1. from o1324.shared.klaviyomail.com [167.89.72.0] by our receiving server with ESMTPS
  2. by recvd-…-7c9kq with SMTP
  3. from (unnamed) by geopod-ismtpd-19 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Jul 16, 2026 3:42 AM“Please Stop Buying These”
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Jul 12, 2026 1:00 AM9 to 6. One Tumbler. Zero Excuses.
Jul 9, 2026 11:00 PMWe've Got News. (this email)
Jul 9, 2026 2:58 AMBreaking: The Factory is Mad at Us
Jul 7, 2026 1:00 AMIt Sells Out Every Time.
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