The James Brand subject lines
52 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 3, 2026 4:01 AM | THE HELTON: Available in the Lumen Collection | 45 | An all-new palette across five TJB favorites | Nov 3, 2026 4:01 AM · 45 characters. An all-new palette across five TJB favorites | |
| Nov 2, 2026 7:30 PM | BE JAMES° with Erik Ursin 📸 | 28 | "No Rules. Get Weird." -E.U. | Nov 2, 2026 7:30 PM · 28 characters. "No Rules. Get Weird." -E.U. | |
| Oct 31, 2026 11:15 AM | LUMEN VS. NOCTURNE. Two collections, one conscience. 🎃 | 54 | Dabble with the dark or look to the light. Both are back for Halloween. | Oct 31, 2026 11:15 AM · 54 characters. Dabble with the dark or look to the light. Both are back for Halloween. | |
| Oct 30, 2026 5:00 AM | THE LUMEN COLLECTION 💛 | 23 | What Happens When Form Meets Light? | Oct 30, 2026 5:00 AM · 23 characters. What Happens When Form Meets Light? | |
| Oct 29, 2026 11:03 AM | THE REDSTONE: Available in the Lumen Collection | 47 | Built for the trail, the pavement, and everywhere in between. | Oct 29, 2026 11:03 AM · 47 characters. Built for the trail, the pavement, and everywhere in between. | |
| Oct 27, 2026 11:15 AM | THE PALMER: Available in the Lumen Collection | 45 | An all-new palette across five TJB favorites | Oct 27, 2026 11:15 AM · 45 characters. An all-new palette across five TJB favorites | |
| Oct 27, 2026 5:00 AM | 🔥 NEW: The Helton | 18 | The Classic Pocket Tool Reimagined. | Oct 27, 2026 5:00 AM · 18 characters. The Classic Pocket Tool Reimagined. | |
| Oct 26, 2026 2:12 PM | THE HELTON: Launching in Europe tomorrow 🕛 | 43 | Set an alarm or two! The Helton launches tomorrow, 10:00 AM CET. | Oct 26, 2026 2:12 PM · 43 characters. Set an alarm or two! The Helton launches tomorrow, 10:00 AM CET. | |
| Oct 24, 2026 12:32 PM | THE ELKO & MADISON: Available in the Lumen Collection | 53 | A perfect pairing for modern key carry. | Oct 24, 2026 12:32 PM · 53 characters. A perfect pairing for modern key carry. | |
| Oct 22, 2026 11:16 AM | THE HELTON: Available in the Lumen Collection | 45 | An all-new palette across five TJB favorites | Oct 22, 2026 11:16 AM · 45 characters. An all-new palette across five TJB favorites | |
| Oct 21, 2026 2:26 AM | ⏱️ YOU GOTTA MOVE: Only 24 Hours Left! | 38 | Your 15% Code Expires Very Soon! | Oct 21, 2026 2:26 AM · 38 characters. Your 15% Code Expires Very Soon! | |
| Oct 20, 2026 11:05 AM | THE LUMEN COLLECTION 💛 | 23 | What Happens When Form Meets Light? | Oct 20, 2026 11:05 AM · 23 characters. What Happens When Form Meets Light? | |
| Oct 20, 2026 2:26 AM | ⏱️ YOU GOTTA MOVE: Only 24 Hours Left! | 38 | Your 15% Code Expires Very Soon! | Oct 20, 2026 2:26 AM · 38 characters. Your 15% Code Expires Very Soon! | |
| Oct 19, 2026 11:04 AM | HEADS UP: A new collection drops tomorrow! 🌇 | 45 | Inspired by the space between light and color. | Oct 19, 2026 11:04 AM · 45 characters. Inspired by the space between light and color. | |
| Oct 17, 2026 2:36 AM | 👀 Check Out Some TJB Community Favorites. | 42 | That’s not a bad way to use your 15% off. | Oct 17, 2026 2:36 AM · 42 characters. That’s not a bad way to use your 15% off. | |
| Oct 16, 2026 2:32 AM | Modern, Minimal Everyday Carry | 30 | We make the tools you need, day in and day out. | Oct 16, 2026 2:32 AM · 30 characters. We make the tools you need, day in and day out. | |
| Oct 15, 2026 9:03 AM | THE KENT: Our Buttery Smooth Bolt-Action Pen ✍️ | 47 | Back in stock in all colorways, plus titanium. | Oct 15, 2026 9:03 AM · 47 characters. Back in stock in all colorways, plus titanium. | |
| Oct 15, 2026 2:32 AM | Modern, Minimal Everyday Carry | 30 | We make the tools you need, day in and day out. | Oct 15, 2026 2:32 AM · 30 characters. We make the tools you need, day in and day out. | |
| Oct 15, 2026 2:08 AM | 👍 YOU'RE IN! Here's Your Code... | 33 | Welcome to The James Brand | Oct 15, 2026 2:08 AM · 33 characters. Welcome to The James Brand | |
| Oct 13, 2026 10:54 PM | 👍 YOU'RE IN! Here's Your Code... | 33 | Welcome to The James Brand | Oct 13, 2026 10:54 PM · 33 characters. Welcome to The James Brand | |
| Oct 8, 2026 9:16 AM | Caley Vanular Carries The Ellis 🏔️🔪 | 35 | Saying yes and figuring things out as you go | Oct 8, 2026 9:16 AM · 35 characters. Saying yes and figuring things out as you go | |
| Oct 6, 2026 9:33 AM | COLD CALLS: Caley Vanular in Iceland 🏔️ | 40 | In search of dry snow and cold waves. | Oct 6, 2026 9:33 AM · 40 characters. In search of dry snow and cold waves. | |
| Sep 29, 2026 11:30 AM | THE ELLIS IS BACK: Shop All Colorways 💥 | 40 | Simple, understated, and made for everyday tasks | Sep 29, 2026 11:30 AM · 40 characters. Simple, understated, and made for everyday tasks | |
| Sep 22, 2026 11:15 AM | THE LOWE: Upgrade Your Pocket Game! 💳 | 38 | Aesthetically Refined, Functionally Flawless. | Sep 22, 2026 11:15 AM · 38 characters. Aesthetically Refined, Functionally Flawless. | |
| Sep 17, 2026 11:30 AM | NEW: The Kent in Titanium ✒️ | 28 | Premium material. Purpose-built design. | Sep 17, 2026 11:30 AM · 28 characters. Premium material. Purpose-built design. | |
| Sep 15, 2026 9:07 AM | 💥 NEW: The Kent in Titanium | 28 | Our most fidget-friendly pen now available with a major upgrade. | Sep 15, 2026 9:07 AM · 28 characters. Our most fidget-friendly pen now available with a major upgrade. | |
| Sep 12, 2026 9:30 AM | 🔒 KEEP IT WITH YOU: TJB Carabiners and More | 44 | Keep your keys and gear secure and at hand. | Sep 12, 2026 9:30 AM · 44 characters. Keep your keys and gear secure and at hand. | |
| Sep 9, 2026 11:31 AM | THE MADISON: Our newest carry solution 🔑 | 41 | Purpose-built, style-driven | Sep 9, 2026 11:31 AM · 41 characters. Purpose-built, style-driven | |
| Sep 2, 2026 11:45 AM | The Elko: Designed for keychain carry. 🔑 | 41 | Maximum utility in our most minimal package. | Sep 2, 2026 11:45 AM · 41 characters. Maximum utility in our most minimal package. | |
| Aug 28, 2026 11:30 AM | THE HELTON: Here's what's next 🛠️ | 33 | First drop is gone. Two more coming. | Aug 28, 2026 11:30 AM · 33 characters. First drop is gone. Two more coming. | |
| Aug 25, 2026 12:07 PM | SOLD OUT: The Helton 🤯 | 23 | Wow, that was fast! Get notified before our next drop. | Aug 25, 2026 12:07 PM · 23 characters. Wow, that was fast! Get notified before our next drop. | |
| Aug 24, 2026 12:02 PM | THE HELTON: Launching in 24 hours 🕛 | 36 | Set an alarm or two! The Helton launches tomorrow, 9:00 AM PST. | Aug 24, 2026 12:02 PM · 36 characters. Set an alarm or two! The Helton launches tomorrow, 9:00 AM PST. | |
| Aug 20, 2026 1:00 PM | MARK YOUR CALENDAR: There's newness dropping next week! 💥 | 57 | The Helton launches on August 25th, 9:00 AM PST. | Aug 20, 2026 1:00 PM · 57 characters. The Helton launches on August 25th, 9:00 AM PST. | |
| Aug 18, 2026 9:15 AM | ICYMI: Here's a glimpse of all the summer newness! ☀️ | 52 | There's a lot happening right now so we figured you might benefit from a little refresh | Aug 18, 2026 9:15 AM · 52 characters. There's a lot happening right now so we figured you might benefit from a little refresh | |
| Aug 16, 2026 9:15 AM | THE NOCTURNE COLLECTION 🌆 | 26 | Nothing has to stop just because the sun goes down. | Aug 16, 2026 9:15 AM · 26 characters. Nothing has to stop just because the sun goes down. | |
| Aug 14, 2026 3:22 PM | RESTOCK ALERT: The Madison returns in every color 🔗 | 51 | Titanium, Grove, Gold + Black, and everything in between. | Aug 14, 2026 3:22 PM · 51 characters. Titanium, Grove, Gold + Black, and everything in between. | |
| Aug 12, 2026 12:37 PM | NEW DROP: The Madison in Alpine Liquid Blue 💙 | 46 | Motorsport-inspired. Built for fans. | Aug 12, 2026 12:37 PM · 46 characters. Motorsport-inspired. Built for fans. | |
| Aug 6, 2026 12:20 PM | THE ELKO IS BACK: Shop All Colorways 🔑 | 39 | After completely selling out of our first run of the Elko, we're now back in stock. | Aug 6, 2026 12:20 PM · 39 characters. After completely selling out of our first run of the Elko, we're now back in stock. | |
| Jul 30, 2026 1:45 PM | DESERT CAMPOUT: The Carter in Coyote Tan + Black | 48 | Inspired by the always changing colors of the high desert. | Jul 30, 2026 1:45 PM · 48 characters. Inspired by the always changing colors of the high desert. | |
| Jul 28, 2026 10:15 AM | READ THE STORY: Mission To Nude Bowl ⛺ | 39 | Dig into the TJB archive for a weekend full of desert camping, skateboarding, and good… | Jul 28, 2026 10:15 AM · 39 characters. Dig into the TJB archive for a weekend full of desert camping, skateboarding, and good… | |
| Jul 23, 2026 11:16 AM | NEW COLORWAY: The Carter in Primer Gray 🩶 | 42 | Your Daily Driver With A Pop Of Color | Jul 23, 2026 11:16 AM · 42 characters. Your Daily Driver With A Pop Of Color | |
| Jul 21, 2026 11:45 AM | THE REDSTONE: Now Available In Pink Haze 🧗♀️ | 42 | Shop Pink Haze or get rad with latest reading, your choice. | Jul 21, 2026 11:45 AM · 42 characters. Shop Pink Haze or get rad with latest reading, your choice. | |
| Jul 18, 2026 1:45 AM | GIVEAWAY: Win the ultimate fly-fishing adventure 🔥🎣 | 51 | MINAM STORE FLOAT TRIP GIVEAWAY / 06/23 - 08/02 Four Days. Two Anglers. One Epic Trip… | Jul 18, 2026 1:45 AM · 51 characters. MINAM STORE FLOAT TRIP GIVEAWAY / 06/23 - 08/02 Four Days. Two Anglers. One Epic Trip… | |
| Jul 16, 2026 1:30 PM | READ THE BLOG: Savannah Cummins 🪨 | 34 | Catching up with Savannah Cummins | Jul 16, 2026 1:30 PM · 34 characters. Catching up with Savannah Cummins | |
| Jul 14, 2026 9:15 AM | NEW COLORWAY: Explore Pink Haze 🏜️ | 34 | Only found on our Redstone lightweight folder and Mehlville modern key carabiner. | Jul 14, 2026 9:15 AM · 34 characters. Only found on our Redstone lightweight folder and Mehlville modern key carabiner. | |
| Jul 11, 2026 9:15 AM | WRITE IT DOWN 🖊️ | 16 | The Power Of Analog Communication | Jul 11, 2026 9:15 AM · 16 characters. The Power Of Analog Communication | |
| Jul 5, 2026 9:15 AM | LAST CHANCE: Our Sunset Sale is coming to an end 👀 | 51 | TJB Sunset Sale ends tonight | Jul 5, 2026 9:15 AM · 51 characters. TJB Sunset Sale ends tonight | |
| May 17, 2026 11:15 AM | 🔑 Aaron Ashton carries the Elko | 32 | Checking in with Aaron Ashton 🌴 | May 17, 2026 11:15 AM · 32 characters. Checking in with Aaron Ashton 🌴 | |
| May 4, 2026 9:26 AM | ⏱️ YOU GOTTA MOVE: Only 24 Hours Left! | 38 | Your 15% Code Expires Very Soon! | May 4, 2026 9:26 AM · 38 characters. Your 15% Code Expires Very Soon! | |
| May 1, 2026 9:35 AM | 👀 Check Out Some TJB Community Favorites. | 42 | That’s not a bad way to use your 15% off. | May 1, 2026 9:35 AM · 42 characters. That’s not a bad way to use your 15% off. |
Based on 52 emails received from Apr 28 to Nov 3, 2026. Times in US Eastern. How we collect