The Keepers Edit subject lines
37 subject lines averaging 34 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 17, 2026 6:21 PM | The pieces you'll keep reaching for 🤍 | 37 | The ones that just work | Oct 17, 2026 6:21 PM · 37 characters. The ones that just work | |
| Oct 15, 2026 5:56 PM | Why Keepers Edit feels different 🤍 | 34 | It was never just about the clothes | Oct 15, 2026 5:56 PM · 34 characters. It was never just about the clothes | |
| Oct 15, 2026 2:05 PM | This is why I love this week's Drop 🤎 | 37 | A little styling inspiration, a few outfit changes and some pieces you'll wear on repeat. | Oct 15, 2026 2:05 PM · 37 characters. A little styling inspiration, a few outfit changes and some pieces you'll wear on repeat. | |
| Oct 14, 2026 5:54 PM | So lovely to have you here 🤍 | 28 | Your 10% welcome treat is waiting | Oct 14, 2026 5:54 PM · 28 characters. Your 10% welcome treat is waiting | |
| Jun 23, 2026 2:01 PM | Just popping into your inbox 👋 | 30 | A little catch-up before football, sunshine and another Wednesday... | Jun 23, 2026 2:01 PM · 30 characters. A little catch-up before football, sunshine and another Wednesday... | |
| Jun 19, 2026 4:00 AM | The top women always get wrong… | 31 | Until they try it on 👀 | Jun 19, 2026 4:00 AM · 31 characters. Until they try it on 👀 | |
| Jun 18, 2026 2:02 PM | Why am I wearing a jacket in June? 😂 | 36 | Sunshine, showers and outfits that work for both. | Jun 18, 2026 2:02 PM · 36 characters. Sunshine, showers and outfits that work for both. | |
| Jun 16, 2026 2:02 PM | The pieces women talk themselves out of… | 40 | And then come back for later... | Jun 16, 2026 2:02 PM · 40 characters. And then come back for later... | |
| Jun 11, 2026 2:02 PM | These are the pieces you'll wear the life out of... | 51 | Good luck opening this one “just for a look” 😂👀 | Jun 11, 2026 2:02 PM · 51 characters. Good luck opening this one “just for a look” 😂👀 | |
| Jun 9, 2026 2:01 PM | The top that keeps selling out 😅 | 33 | Stone, navy, black and a brand new chocolate 🤎 | Jun 9, 2026 2:01 PM · 33 characters. Stone, navy, black and a brand new chocolate 🤎 | |
| Jun 4, 2026 2:01 PM | The bomber is back...but only 8 👀 | 33 | I wasn't expecting to be sending this email today 😅 | Jun 4, 2026 2:01 PM · 33 characters. I wasn't expecting to be sending this email today 😅 | |
| Jun 2, 2026 2:01 PM | The trousers that get all the compliments ♥️🩷 | 44 | They're back Wednesday... in a gorgeous new colour. | Jun 2, 2026 2:01 PM · 44 characters. They're back Wednesday... in a gorgeous new colour. | |
| May 28, 2026 3:00 PM | Ooof it's selling out... and it's calling your name! | 52 | The kind of pieces that make getting dressed feel exciting again 👀 | May 28, 2026 3:00 PM · 52 characters. The kind of pieces that make getting dressed feel exciting again 👀 | |
| May 25, 2026 2:01 PM | Last chance to use your points + THANKYOU5 🤍 | 44 | Don't forget to use your points & £5 thank you code before tomorrow night 🤍 | May 25, 2026 2:01 PM · 44 characters. Don't forget to use your points & £5 thank you code before tomorrow night 🤍 | |
| May 21, 2026 2:01 PM | This drop feels VERY Summer-ready ☀️ | 35 | The 'where's that from?' pieces have arrived 🤍 | May 21, 2026 2:01 PM · 35 characters. The 'where's that from?' pieces have arrived 🤍 | |
| May 19, 2026 3:00 PM | Sunshine dressing starts here ☀️🤍 | 33 | Heatwave pending, half term incoming and your favourite floral tops are finally back 👀✨ | May 19, 2026 3:00 PM · 33 characters. Heatwave pending, half term incoming and your favourite floral tops are finally back 👀✨ | |
| May 14, 2026 2:02 PM | This rail is full of GOOD pieces 👀 | 34 | The kind of pieces you end up wearing on repeat | May 14, 2026 2:02 PM · 34 characters. The kind of pieces you end up wearing on repeat | |
| May 12, 2026 2:00 PM | The pieces we always end up back in | 35 | Turns out... we still need layers 😅 | May 12, 2026 2:00 PM · 35 characters. Turns out... we still need layers 😅 | |
| May 7, 2026 2:01 PM | Well... this one won't hang around 👀 | 36 | The good pieces always go first | May 7, 2026 2:01 PM · 36 characters. The good pieces always go first | |
| May 5, 2026 2:51 PM | The jeans women always come back for 👀 | 38 | The jeans that never sit still for long | May 5, 2026 2:51 PM · 38 characters. The jeans that never sit still for long | |
| Apr 30, 2026 2:02 PM | The one most women would usually scroll past...👀 | 48 | A black dress, but not the kind you think | Apr 30, 2026 2:02 PM · 48 characters. A black dress, but not the kind you think | |
| Apr 28, 2026 2:04 PM | The Spring trouser everyone actually wears | 42 | Back in 5 colours - and they won't hang around | Apr 28, 2026 2:04 PM · 42 characters. Back in 5 colours - and they won't hang around | |
| Apr 23, 2026 2:01 PM | Oh this one's a good one... 👀 | 29 | This drop won't sit still for long | Apr 23, 2026 2:01 PM · 29 characters. This drop won't sit still for long | |
| Apr 21, 2026 2:03 PM | Sun's out - start here ☀️ | 24 | White jeans, tees - and a reason to finally sort it | Apr 21, 2026 2:03 PM · 24 characters. White jeans, tees - and a reason to finally sort it | |
| Apr 16, 2026 2:02 PM | You'll wear this more than you think | 36 | this one surprised me... | Apr 16, 2026 2:02 PM · 36 characters. this one surprised me... | |
| Apr 16, 2026 11:16 AM | Did you see something you liked? | 32 | NEW IN BESTSELLERS HAS A FIND CAUGHT YOUR EYE ? Snap it up before it's snatched! Price… | Apr 16, 2026 11:16 AM · 32 characters. NEW IN BESTSELLERS HAS A FIND CAUGHT YOUR EYE ? Snap it up before it's snatched! Price… | |
| Apr 14, 2026 2:01 PM | Wearable. Easy. Done. | 21 | Throw on. Walk out. | Apr 14, 2026 2:01 PM · 21 characters. Throw on. Walk out. | |
| Apr 9, 2026 2:00 PM | Your Spring tops sorted | 23 | Easy outfits start here | Apr 9, 2026 2:00 PM · 23 characters. Easy outfits start here | |
| Apr 7, 2026 2:01 PM | Final hours | 11 | Ends tonight | Apr 7, 2026 2:01 PM · 11 characters. Ends tonight | |
| Apr 6, 2026 2:45 PM | Ends tomorrow | 13 | Don't miss this | Apr 6, 2026 2:45 PM · 13 characters. Don't miss this | |
| Apr 5, 2026 1:30 PM | Outfits made easy... | 20 | No overthinking required | Apr 5, 2026 1:30 PM · 20 characters. No overthinking required | |
| Apr 4, 2026 4:30 AM | The ones you might have missed... | 33 | (and they're included) | Apr 4, 2026 4:30 AM · 33 characters. (and they're included) | |
| Apr 3, 2026 5:30 AM | If you're not sure what to choose...start here | 46 | The pieces everyone comes back for | Apr 3, 2026 5:30 AM · 46 characters. The pieces everyone comes back for | |
| Apr 2, 2026 1:00 PM | A little Easter treat 🐣 | 24 | 15% off (just for a few days) | Apr 2, 2026 1:00 PM · 24 characters. 15% off (just for a few days) | |
| Mar 31, 2026 2:01 PM | The ones everyones talking about... | 35 | (and they're finally restocked) | Mar 31, 2026 2:01 PM · 35 characters. (and they're finally restocked) | |
| Mar 26, 2026 3:03 PM | The outfit that fixes everything 🤍 | 34 | The pieces that make getting dressed easy again | Mar 26, 2026 3:03 PM · 34 characters. The pieces that make getting dressed easy again | |
| Mar 16, 2026 1:43 PM | Did you see something you liked? | 32 | NEW IN BESTSELLERS HAS A FIND CAUGHT YOUR EYE ? Snap it up before it's snatched! Price… | Mar 16, 2026 1:43 PM · 32 characters. NEW IN BESTSELLERS HAS A FIND CAUGHT YOUR EYE ? Snap it up before it's snatched! Price… |
Based on 37 emails received from Mar 16 to Oct 17, 2026. Times in US Eastern. How we collect