Look what they built.
Preview text: Real builds from real people — what left the shop, and what it became.

Using this email in an article? Credit: The Knotty Lumber Co. email via They Sent It, with a link to this page. Full-size image
- Subject
- Look what they built.
- Preview text
- Real builds from real people — what left the shop, and what it became.
- From
- connect@
theknottylumberco.ca - ESP
- Klaviyo
- Sent
- Fri Oct 16, 2026, 3:03 AM ET
- Size
- 17 KB
- Images
- 6
- Links
- 3, 3 of them buttons
- Subject length
- 21 characters
Against The Knotty Lumber Co.'s usual
Sent in the 3 AM hour, which holds 7% of its emails; 17% arrive in the 9 AM hour. The subject is 21 characters; its average is 51.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- The Knotty Lumber Co. <[email protected]>
- Subject
- Look what they built.
- Date
- Fri, 16 Oct 2026 07:03:08 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.connect.theknottylumberco.ca
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=connect.theknottylumberco.ca s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 19, 2026 3:05 AM | Whatever you're building, we've got the wood | |
| Oct 17, 2026 8:50 AM | Working on something bigger? | |
| Oct 16, 2026 2:26 PM | Knotty Notes - The Friday Five - Olivewood Cross-Section, 10 Woodworking Projects That Sell and Hickory | |
| Oct 16, 2026 3:03 AM | Look what they built. (this email) | |
| Oct 15, 2026 8:49 AM | Why pros stop shopping around | |
| Oct 13, 2026 12:07 PM | 3-2-1-Build with Hickory | |
| Oct 13, 2026 8:48 AM | Sourcing hardwood for a project? Let's talk. |
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Oct 30, 2026 2:12 PM
Good eye — that was a solid pick
Oct 29, 2026 10:10 AM
Vicki won the walnut. Are you in for #12?
Oct 28, 2026 1:31 PM
That piece you were looking at — still available
Oct 28, 2026 10:09 AM
3-2-1-Build with Ambrosia Maple
Oct 27, 2026 11:15 AM
Oct 23, 2026 12:24 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 16, 2026.








