“I changed them last time.”

Preview text: Somehow, nobody remembers whose turn it is

The Lad CollectiveThursday, Oct 15, 2026 at 10:00 AM EasternKlaviyo
The Lad Collective“I changed them last time.”
Subject
“I changed them last time.”
Preview text
Somehow, nobody remembers whose turn it is
From
hello@theladcollective.com
Sent
Thu Oct 15, 2026, 10:00 AM ET
Sent to
United States (theladcollective.us)
Size
56 KB
Images
18
Links
23, 7 of them buttons
Subject length
27 characters

Against The Lad Collective's usual

Sent in its busiest hour, 10 AM, which holds 41% of its emails. The subject is 27 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Lad Collective <[email protected]>
Subject
“I changed them last time.”
Date
Thu, 15 Oct 2026 14:00:50 +0000 (UTC)
Message-ID domain
geopod-ismtpd-41
Return-Path domain
send.theladcollective.com
DKIM signature
d=theladcollective.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-l62n8 with SMTP
  2. from (unnamed) by geopod-ismtpd-41 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 18, 2026 8:09 AM🌙 Ready To Sleep Better, Legend?
Oct 17, 2026 10:00 AMYou share a bed. You can share the sheet-changing too.
Oct 16, 2026 11:16 AMGuess what just opened in Ohio?
Oct 15, 2026 10:00 AM“I changed them last time.” (this email)
Oct 15, 2026 8:06 AMBetter Sleep Starts Here 🌛✨
Oct 13, 2026 10:06 AMYour favorite bed-making excuse just expired
Oct 10, 2026 10:01 AMYour bedroom color might be ruining the vibe

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